Division of Agriculture and Natural Resources
Division of Agriculture and Natural Resources
Division of Agriculture and Natural Resources
University of California
Division of Agriculture and Natural Resources

UC ANR supporters give over $85,000 on #GivingTuesday

Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a tremendous success.

“We surpassed our goal of $60,000, raising $85,168,” said Mary Maffly Ciricillo, director of Annual Giving and Individual Gifts. “This is close to a 24 percent increase over last year's Giving Tuesday total of $68,322.”

As an added incentive to potential donors, ANR received over $37,000 in donations toward match challenge funds supporting all of UC ANR programs.

The California 4-H Foundation alone brought in over $32,000. Compared to 2016, there was a 250 percent increase in giving to UC ANR programs – including Master Gardeners, Master Food Preservers, IPM, the REC System, and county offices – totaling over $15,000.

The number of gifts received also rose, from 224 gifts in 2016 to 318 gifts this year. “We even received a gift designated to urban horticulture!” Ciricillo said.

In addition to raising money, the #GivingTuesday social media campaign helped raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.

The UC Master Gardener Program team made a video of the unselfies posted on social media by their supporters: https://www.youtube.com/watch?v=xI_tVcNhBcQ.

“We appreciate everyone's cooperation in this fundraising effort and hope we can continue to build on our success for the next #GivingTuesday,” Ciricillo said. “These private funds will help us expand UC ANR's reach.”

#UCANReach 1

Below is a list of funds that donors selected to receive their Giving Tuesday gifts:

  • 4-H Foundation UC Donor Funds
  • 4-H Undesignated
  • Alameda County Master Gardener Fund (Endow)
  • Alameda County UCCE - Master Gardeners
  • ANR - California Naturalist Scholarship Fund
  • ANR - Giving Tuesday Match Fund
  • ANR - Master Food Preservers Fund
  • ANR - Master Gardener Annual Giving Fund
  • ANR Informatics and GIS Fund
  • California Institute for Water Resources
  • Central Sierra - UCCE
  • Colusa County UCCE - Master Gardener Program
  • Contra Costa County UCCE Fund
  • Desert Research and Extension Center FARM SMART Fund
  • El Dorado County UCCE - Master Gardeners
  • El Dorado County UCCE - Rangeland Fund
  • Elkus Ranch Fund
  • Fresno County UCCE
  • Hopland REC Fund
  • Integrated Pest Management Program Fund
  • Kern County - 4-H Program 
  • Kearney Research and Extension Center Fund
  • Los Angeles County UCCE - Master Gardeners
  • Los Angeles County UCCE Fund
  • Lindcove Research and Extension Center
  • Marin Master Gardeners Opportunity Fund
  • Merced County Agriculture Extension and Research Endowment
  • Merced County UCCE - Master Gardener Fund
  • Nutrition Policy Institute General Fund
  • Orange County UCCE - Master Food Preserver Fund
  • Orange County UCCE Fund
  • Plumas County UCCE - Project Learning Tree
  • Research and Extension Center System
  • Riverside County UCCE - Master Gardeners
  • Sacramento County UCCE - Master Gardener Fund
  • San Joaquin County UCCE - Master Gardener Fund
  • San Mateo County - 4-H Program 
  • San Mateo County UCCE - Master Gardener Greenhouse
  • San Mateo County UCCE Fund
  • San Mateo/San Francisco UCCE - Master Gardener Fund
  • San Mateo/SF UCCE - Master Food Preserver
  • Santa Barbara County 4-H
  • Sierra Foothill Research and Extension Center Fund
  • Sonoma County UCCE - Citizen Science Projects
  • Statewide Master Gardener Endowment Fund
  • Statewide Program - Nutrition, Family and Consumer Sciences Program
  • Sutter-Yuba Counties UCCE - Master Gardeners
  • UC California Naturalist Program
  • UCCE Master Gardeners of Orange County
  • Urban Horticulture
  • Ventura County Master Gardeners
  • Ventura County UCCE - Master Gardener Fund
  • Ventura County UCCE Fund
Posted on Wednesday, November 29, 2017 at 4:29 PM

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