Extension conference to help practitioners reach winegrape farmers

A support network for California winegrape growers will gather in Lodi March 24-26 at the National Viticulture and Enology Extension Leadership Conference. UC Agriculture and Natural Resources plays a vital role in developing and extending research-based information to the California winegrape industry. UC ANR advisors and specialists work directly with farmers and with industry professionals who also help ensure that the latest knowledge on grapevine pest control, nutrition, pruning, irrigation and other practices make their way into the hands of the people growing grapes in the field.

The conference begins on March 24 with presentations on new research. On March 25, participants take a tour of Lodi-area vineyards and wineries. The “Innovations in Extension Symposium” will be March 26. (Full agenda.)

“At the symposium, we'll be focusing on extension strategy,” said Matthew Hoffman of the Lodi Winegrape Commission, the sponsoring organization.

The events involve nearly a dozen UC ANR academics, including three Cooperative Extension viticulture advisors who were hired during the past year: Lindsay Jordan of Madera, Merced and Mariposa counties, George Zhuang of Fresno County and Ashraf El-Kereamy of Kern County.

During the session on innovations in extension, UC ANR's Franz Niederholzer, an orchard systems advisor in Sutter and Yuba counties, will discuss an extension project underway in collaboration with scientists in Washington and Oregon. The project, funded by the USDA, will offer training in spray application technology to the farming community.

“Spray application technology is very important to integrated pest management and to farming in general,” Niederholzer said. “Mischief can happen if you don't spray properly. Growers have so many things to consider, we want to revisit the fundamentals of spraying with them.”

UC ANR specialist Mark Lubell will discuss the use of social networks in agricultural extension. Social networks and social media can help improve access to information, transmit knowledge efficiently and deliver information when and where it is needed. Lubell will share tools that can be used to conduct networked outreach and build extension efforts.

Other UC ANR presenters are Chris Greer, vice provost of Cooperative Extension, Matthew Fidelibus, viticulture specialist based at the UC Kearney Agricultural Research and Extension Center, Ryan Murphy of the Agricultural Sustainability Institute, and Neil McRoberts, plant pathology professor at UC Davis.

For more information about National Viticulture and Enology Extension Leadership Conference, contact Matthew Hoffman at (209) 367-4727, matthew@lodiwine.com.

An initiative to enhance competitive and sustainable food systems is part of UC Agriculture and Natural Resources Strategic Vision 2025.