“My foray into livestock production started in the sixth grade when I caught a pig in the pig-scramble at the Yuba-Sutter 4-H Demonstration Day and raised it for the county fair,” recalled George, the oldest of eight children. “I was in a 4-H clothing project when I caught the pig.”
As an active member of 4-H and Future Farmers of America, the Yuba City native raised more than 350 hogs and several market lambs before her senior year of high school. Through FFA's Work Experience Abroad Program, she worked on a dairy and fruit farm in Switzerland.
George graduated from Cal Poly San Luis Obispo with a Bachelor of Science degree in animal science and a credential to teach high school agriculture. After nearly a year working on sheep and cattle stations in New Zealand and Australia, she studied grazing strategies on rangelands at Utah State University to earn her Master of Science degree in animal science.
In 1983 she started working in Alameda and Contra Costa counties as a UC Cooperative Extension livestock, range and land-use advisor. In 1987, George moved north to become the livestock and 4-H youth development advisor for Plumas-Sierra counties, where she later became UC Cooperative Extension director for the counties and started the local UC Master Gardener Program.
“Although I was the first woman hired by UC Cooperative Extension as a livestock advisor, there were a few other women advisors and they were very supportive,” said George. “I'll always be grateful for the enduring support of the Ladies of Extension throughout my career.”
During the 1990s George organized annual Three-Forest Permittee meetings for ranchers interested in livestock grazing on the Plumas, Lassen and Tahoe national forests. These meetings led her to collaborate with colleagues from Chico State University, U.S. Forest Service, Natural Resources Conservation Service and UC Cooperative Extension to develop workshops and educational materials on rangeland monitoring and native plants.
To help ranchers comply with irrigated lands regulations, she engaged scientists, Regional Water Quality Control Board staff and ranchers in a project to examine the impact of livestock grazing on water quality and discuss policy. In 2011, the State Water Resources Control Board approved her proposal to work with local landowners and monitor water quality in the Upper Feather River watershed, which saved the landowners an estimated $80,000 for additional studies.
“Holly has always been a great networker, bringing the ag community together and understanding our needs, especially the ranching community,” said rancher Gary Romano.
George collaborated with Davis artist jesikah maria ross on “Passion for the Land,” a multimedia project that featured 12 rural residents in Plumas and Sierra counties describing how they preserve the community's heritage while protecting agricultural lands and natural resources for future generations. After viewing the Passion for the Land videos, the Plumas County Planning Commission added optional agriculture and water elements to the county's General Plan Update.
“In a geographically isolated place, it is hard to have your voice heard,” George said. “Over the course of my career, I have explored different ways to bring people together and help them share their stories across the challenges of distance and ideology.”
Accolades for Passion for the Land inspired her to create the Toolkit for Change to guide others who want to use personal stories to help sustain rural communities. She was invited to teach digital storytelling to agriculture communication students at Chico State University.
“I loved working with young people and watching them grow over time,” she said. “I enjoyed the digital storytelling project with jesikah maria ross and ag and nature tourism efforts with Ellie Rilla and Penny Leff.”
In 2005, she worked with local ranchers and farmers, High Sierra RC&D, Audubon Society, Feather River Land Trust and Sierra Business Council to organize Barns, Birds and BBQ, an event in Sierra Valley for the public to learn about agriculture stewardship, conservation and biodiversity.
In 2013, she took a sabbatical leave to study rural community development by linking agriculture, art, local food, recreation and tourism. Since then she has brought together local artisans, agriculturists and business and conservation members to explore opportunities for collaboration. The group will launch the Sierra Valley Art & Ag Trail in October.
In retirement, George, who has been granted emeritus status in UC Agriculture and Natural Resources, plans to remain in Quincy and participate in community development activities. She also looks forward to creative ventures like woodworking and mixed fiber arts.
Margaret Johns. The Kern County-based advisor followed that maxim throughout her career to help low-income families lead better lives. After 26 years with UC Cooperative Extension, Johns retires June 30.
When Johns was first hired, she taught agencies how to use a UC Agriculture and Natural Resources (UC ANR) curriculum called “Money Sense.”
“Since I had just completed 10 years working with the Kern County agency on aging, I was very familiar with the 25 senior centers in the county,” Johns said. “I started a train-the-trainer program with the Money Sense program. We trained 150 agency staff throughout the county and, through them, reached thousands of low-income individuals and families. It was very successful.”
In 1995, funds became available from the USDA to offer the Expanded Food and Nutrition Education Program in Kern County. Johns hired the staff and made community connections to offer the education to low-income Kern County families, and she continued to push life skills education for her clientele.
“I have changed more people's eating habits teaching goal setting and financial literacy than I ever did in nutrition,” she said.
Johns shared an example of one woman who lived in a low-income housing project and wanted to buy her own house. When she sat down with a curriculum that outlined budgeting and goal setting, she realized she was spending $300 per month on fast food.
“So the woman stopped eating fast food, cooked at home and in time was able to save enough money for a down payment,” Johns said. “She bought a house and lost 30 pounds! When you set a goal, it's your own choice. You're not being told what to do. If I had told her to stop eating fast food, I'm not sure she would have done it.”
This philosophy shaped another curriculum Johns helped write when the Personal Responsibility and Work Opportunity Act of 1996 (welfare reform) was signed by then-President Bill Clinton. A team of 25 UC Cooperative Extension advisors and specialists from around the state agreed that compliance with the law would require former welfare recipients to learn life skills and financial literacy. “Gateway to a Better Life” was developed.
Completed in 2000, the curriculum taught people with little or no work experience the skills for getting a job, staying employed and balancing the demands of work and home. In time, an abbreviated, lower literacy version of the training – “Making Every Dollar Count” – was created by members of the team and offered as an online, self-paced tutorial. A separate program – “Money Talks 4 Teens” – was another team effort. Called Money Talks for short, the program was designed to teach money management to the younger set using colorful graphics, interactive computer games and professional videos. It is available online at MoneyTalks4Teens.org.
All of the programs were honored with distinguished service awards from UC ANR. Money Talks was also recognized by the Western Extension Directors Association, and continues to be used for training teenagers about financial literacy today.
Johns is seeking emeritus status and, during retirement, plans to serve as a volunteer advisor to a UC Master Food Preserver program to be offered to Native American tribes in Inyo and Mono counties. She said she also looks forward to having the time for her creative pursuits, including scrapbooking, sewing, making jewelry and other crafts.
“I have a Pinterest page with thousands of ideas I want to make,” she said.
University of California Agriculture and Natural Resources (UC ANR), based at UC Riverside. Grajales-Hall retires June 30.
As manager of UC ANR News and Information Outreach in Spanish (NOS), Grajales-Hall has worked with California's Spanish-language news media, produced radio and video programs, and adapted newsletters, curricula, scripts, brochures and press releases to inform the community on obesity and diabetes prevention, ecologically sound pest management, farmworker safety, emergency preparedness and youth development.
When Grajales-Hall was a teenager studying English in her native Bogotá, Colombia, she set her sights on working at the United Nations. She asked her parents for their permission to travel to the United States for intensive language instruction, never believing they would allow their shy daughter to venture so far from home. But permission was granted.
While studying languages at California State University, San Bernardino, she was hired to do clerical work at a Spanish language radio station in Redlands. The staff soon recognized the pleasant tonal quality of her voice.
“I started doing commercials. Then they asked me to do public affairs,” she said. “I began working on news. That's how it all started.”
A radio station colleague went to work for UC Cooperative Extension, and five months later recruited Grajales-Hall to be his part-time assistant. Two years later she came on full time and six years after that, Grajales-Hall was named the manager.
“I wanted to work for the UN, and ended up with the UC,” Grajales-Hall said. “One letter changed my life. And it couldn't have been any better.”
When Grajales-Hall came to the university in 1982, the Latino population in California was about 5 million. Today, the population has more than tripled.
“I am so impressed that 35 years ago, the University of California and Cooperative Extension had the foresight to establish an outreach service to the Spanish-speaking population,” Grajales-Hall said. “I've had the privilege to work with dozens of dedicated, brilliant UC academics and educators, and to assist them with their outreach efforts. I've learned so much from them.”
The program began with a monthly radio feed to 20 Spanish-language radio stations. As technology advanced continuously over the years, NOS, under Grajales-Hall's leadership, kept up with the times.
Reel-to-reel tapes gave way to cassettes, and then CDs. Now radio spots will be shared in MP3 format. The media needs also changed. In the early 1980s, radio stations welcomed 30 minutes of programming from UC. But in today's world of shortened attention spans, the team made adjustments.
“We still do radio. It's a viable way to get information out to the Latino community. But today we are lucky to get one minute of air time,” Grajales-Hall said. “Some stations only want 30-second spots.”
More information is shared via the program's website, and feeds on Twitter, Facebook and YouTube. Through the years, Grajales-Hall and her staff made sure timely and practical information from the UC Cooperative Extension reached Spanish-speaking Californians.
“Coming from a different country, as an immigrant, I see the great value in the information and education we can provide to other immigrants in California,” Grajales-Hall said. “I understood their issues and concerns, their difficulty in navigating the system. To be able to make a difference, whether large or small, was always exciting.”
In retirement, Grajales-Hall envisions change, but will continue to serve her community.
“I came across a word doing translation research: ecdysis. That's when an insect sheds its skin and transforms. It's a time of great promise, of renewal, of transformation, and of vulnerability. That's how I feel about retirement,” Grajales-Hall said. “When you retire, you find yourself without the constraints of time and space. I'm looking forward to the time and space to redefine my life.”
In addition to traditional retirement pursuits of travel and relaxation, Grajales-Hall has esoteric endeavors on her to-do list.
“I want to be mindful. I want to see the sunrises and sunsets. I want to walk more on the beach,” she said. “I want to learn Italian, volunteer, scrapbook, spend time with family and friends and teach ESL (English as a second language). I want to serve, I want to give back.”
Paul Vossen was dubbed the Godfather of California olive oil by members of the industry for his personal dedication to producing and promoting the state's olive oil as a healthful and flavorful product well worth a premium price. Vossen retires June 30 after 35 years with UC.
“California producers are now capturing the fresh fruit flavor of the olive,” Vossen said. “When I started, they were getting bad information from old-world producers. After visiting newer olive oil production regions and tasting good olive oil, I thought, ‘Oh boy, this is what we need in California.'”
Vossen launched a tasting panel and put on educational seminars. He studied and researched olive oil production, planted demonstration orchards and traveled around the world to learn from the most experienced producers and researchers.
California growers now use up-to-date farming methods, harvest mechanically or by hand to ensure fruit quality, and replaced antiquated oil extraction techniques with stainless steel decanters and centrifuges. The outcome is olive oil that tastes spicy, peppery and pungent; oil that serves more as a flavorful and valued condiment than an ordinary fat.
Vossen was immersed in extension education his whole life. His father was an extension agent in Minnesota for 40 years. His sister was an extension home economist. Though he went to the University of Minnesota with no intention to follow in their footsteps, he took a botany class and “totally fell in love with plants,” Vossen said. He earned a bachelor's degree in horticulture in 1978.
After graduation Vossen traveled to Happy Camp, near the Oregon border, to visit his brother.
“It was 70 degrees and sunny in the winter. I thought Northern California was paradise,” he said, and he decided to stay.
Vossen enrolled at UC Davis, earning a master's degree in pomology in 1981. Just a few days later he started his life's work as the pomology advisor for UC Cooperative Extension in Sonoma County. He later added responsibility for specialty crops in Marin County.
Over his career, Vossen developed and implemented a comprehensive research and extension program. He wrote hundreds of articles and made many presentations on the production and marketing of apples, Asian pears, kiwis, hazelnuts, chestnuts, berries, heirloom tomatoes and other crops.
He authored some of the first UC Agriculture and Natural Resources publications on organic production, founded the Sebastopol Apple Promotion Committee and a Sonoma County ag marketing program to promote local products, and formed the California Olive Oil Council. His olive oil sensory panel was the first to be recognized by the International Olive Oil Council in the new world.
A significant achievement of Vossen's career was establishment of a UC Master Gardener program in Sonoma County in 1982. At the time, few California counties had Master Gardener programs in place. Vossen enlisted volunteer gardening enthusiasts to be trained by UC academics in research-based gardening systems. The program has continued for 34 years, training 30 new volunteers every year. There are currently 320 active UC Master Gardeners in Sonoma County.
“We were the first to put together a board of directors and develop original programming,” Vossen said. “We made a difference in the community, reducing landfill inputs of green waste, improving water conservation and reducing pesticide use.”
In retirement, Vossen said he plans to garden, travel and enjoy good food.
“I will judge at olive oil competitions, do some private consulting and enjoy continuous summers hiking all over the northern hemisphere May to October and the southern hemisphere November to April,” Vossen said.
Do you have an idea for a mobile app that would simplify a task for growers, ranchers or anyone who works in agriculture? Meet others who can turn your idea into something functional.
The California Apps for Ag, the fourth in a series, will be held July 15-17. The competitive hackathon to solve real problems in agriculture and food is being hosted by UC Agriculture and Natural Resources and the California State Fair.
Software developers, designers, entrepreneurs, farmers, farm consultants and others in the agricultural industry are encouraged to participate in the hackathon, which will be held at the UC Agriculture and Natural Resources building at 2801 Second Street in Davis, from 8 a.m. Friday, July 15 to 11 a.m. Sunday, July 17.
Participants will compete for cash prizes at a “pitchfest” in front of a live audience at the California State Fair on Sunday, July 17, from 1 p.m. to 3 p.m. Prizes will be awarded to the top three apps: first place wins $5,000, second place $3,000 and third place $1,500.
“We would really like to see participants come from all corners of the state,” said Gabe Youtsey, UC ANR's chief information officer, “Let's see what happens when we mix developers from Silicon Valley and Southern California with agricultural experts from the Central Valley, coast and desert regions.”
People who work in agriculture should bring ideas for problems that technology may help solve.
“Apps for Ag Hackathons have already resulted in multiple startups and we want to see this momentum continue to grow,” said Robert Tse, USDA California Rural Development chief strategy officer for agriculture technology and innovation. “There is no better place than the State Fair in the Capitol to showcase the ingenuity of California's ag tech community.”
One startup that has resulted from a previous ag hackathon is Ag for Hire, which connects farm workers who need jobs with farmers who need workers.
“Apps for Ag is where I met my cofounder, formed the concept and built our first prototype,” said Josh Brown, Ag for Hire founder and CEO. “I would not have been able to find someone so embedded in the agriculture industry on my own.”
“Hackathons are a great way to spur innovation in industry verticals where technology has not been fully adopted,” said Rob Trice, one of the judges and the founder of the Mixing Bowl and Better Food Ventures.
“All roads already point to the State Fair's competitions for other agricultural commodities,” said Jay Carlson, ag programs manager at the State Fair, “This makes the fair a showcase for agricultural innovations as well.”
For more information and to register, visit http://www.apps-for-ag.com.
About Apps for Ag
Apps for Ag is a pro-bono endeavor supported by several AgTech hubs around California, and founded by the AgTech Roundtable, whose members include U.S. Department of Agriculture, California Department of Food and Agriculture, California Department of Technology, California Farm Bureau Federation, California Association of Pest Control Advisers and many other organizations.
UC Agriculture and Natural Resources researchers and educators draw on local expertise to conduct agricultural, environmental, economic, youth development and nutrition research that helps California thrive. Learn more at ucanr.edu.
Patrick Dosier, Apps for Ag, (714) 504-5424, firstname.lastname@example.org
Gabe Youtsey, UC Agriculture and Natural Resources, (530) 750-1314, email@example.com