The U.S. Hispanic population has been a key driver of the country's population growth since at least 2000. But the group's growth has slowed in recent years, and that trend continued in 2014, as evidenced by new figures released early today by the U.S. Census Bureau.
The Hispanic population reached a new high of 55.4 million in 2014 (or 17.4% of the total U.S. population), an increase of 1.2 million (2.1%) from the year before. However, that 2.1% rate continues a trend of slower growth that began in 2010.
Hispanic population growth had peaked earlier, in the 1990s. From 1995 to 2000, annual average growth was 4.8%, and growth has declined since then....
Educational attainment among U.S. Latinos has been changing rapidly in recent years, reflecting the group's growth in the nation's public K-12 schools and colleges. Over the past decade, the Hispanic high school dropout rate has declined and college enrollment has increased, even as Hispanics trail other groups in earning a bachelor's degree.
Hispanics cited education as a
Even bilingual Hispanics sometimes search in Spanish, while Spanish-language searchers may need localized landing pages.
With the growth in the number of bilingual and English-dominant Hispanics in the United States, search marketing cannot simply be a matter of translation. Even someone who is very comfortable in English may switch to Spanish for some searches, according to Gonzalo del Fa, president of GroupM Multicultural.
"Even though digital overall has been growing extremely fast against Hispanics, I still feel search is not there yet and … the biggest barrier is language," he says.
More evidence for the importance of getting the language question right: A recent
A majority of Latinos say they have trouble covering monthly expenses, and almost 40% say they would have trouble finding $2,000 in an emergency, a new study said.
Despite attaining higher education levels in recent decades, many Latinos find themselves in a "fragile financial state," according to the study released Monday by the TIAA-CREF Institute, the research arm of the New York investment giant.
The report draws on data from the vast 2012 National Financial Capability Study, a national survey of 25,000 American adults, and examines in detail...
“I never really questioned the fact that I was going to go to college. I didn't really think there were other options.”
For Gaby Díaz Quiñones '17, the idea of attending college was always assumed and influenced a great deal by her mother's completion of a bachelor's degree, she told the HPR. Díaz Quiñones's circumstance—being a Latina in college with a mother who also went to college—may not seem out of the ordinary now. However, it is distinctly at odds with the realities facing Latinas several decades ago.
The story of the rise in Latina college enrollment rates is one that encompasses both the struggles of women and Hispanics generally to attend college. Latinas...