- Author: The Miami Herald
Reaching the nation's 55 million Latinos has become gospel for mainstream media giants, but capturing this fast-growing, mostly U.S.-born audience is proving tricky to networks and websites. For every success story there is a flop.
Take CNN's latest attempt at a Spanish-language broadcast targeting U.S Latinos. The broadcaster is no newcomer to the Spanish-speaking world, for decades reaching Latin America with CNN en Espanol. But the company said it axed its CNN Latino domestic Spanish-language service after one year because it failed "to fulfill our business expectations."
NBC's attempt at a website called NBC Latino folded in January after 16 months, despite producing thousands of original stories. Even the...
- Author: The New York Times
Hispanics generally fare better than blacks in rankings of inequality in American life, according to a new report by the National Urban League.
The annual report, called the State of Black America, also included a ranking of income inequality and unemployment for 77 American cities that had large black populations and 83 cities that had large Hispanic populations, based on data from the American Community Survey, an annual survey by the Census Bureau.
Nationwide, black Americans are twice as likely to be unemployed as whites (13.1 percent of blacks versus 6.5 percent of whites, according to...
- Author: DigitalJournal.com
Univision Communications Inc. (UCI), the leading media company serving Hispanic America, and the United Nations Foundation, an international non-profit organization dedicated to helping support the UN in addressing the world's most pressing problems, announced that they have partnered to launch a groundbreaking initiative aimed at increasing awareness about climate change and keeping U.S. Hispanics informed about its effects and innovative solutions in combating the problem.
The alliance between UCI and the UN Foundation will generate informative content to increase public awareness about climate change, its global effects, and other environmental issues. The content will be broadcast and published across Univision's TV and...
- Author: U.S. Census Bureau
More than three out of five noncitizens under age 35 have been in the U.S. for five years or more, with a majority coming before they were 18 years old, according to a brief released from the U.S. Census Bureau. Most of these immigrants — about 80 percent — were young adults from 18 to 34.
- Author: Clickz.com
Today, consumers are increasingly using mobile devices to access content and stay connected. Leading the trend are Hispanics, who adopt digital devices at a higher rate than any other demographic group, according to Nielsen.
The Digital Consumer 2014 report reveals that American consumers own four digital devices on average today, and the average U.S. household spends 60 hours a week consuming content across devices.
Although TV consumption still represents a large share, consumers are more likely to view videos on PCs and smartphones, according to the report. Close...