- Author: Myriam Grajales-Hall
Arbitron's "Hispanic Radio Today 2011," offers a detailed look at the radio listening habits and consumer insight among U.S. Hispanics, who now number 49.1 million people, or 16 percent of the U.S. population.
This new edition of the annual report reviews 16 formats, including 10 Spanish-language choices and six English-language formats.
According to the report, “Radio's reach among both English-dominant and Spanish-dominant listeners sits between 95 percent and 96 percent -- a slight uptick from HISPANIC RADIO TODAY 2010.”
Arbitron reports that radio reached Hispanic men and women equally strong, attracting 97 percent of Hispanic men 35-54 and of women...
- Author: Myriam Grajales-Hall
The program "Mentores Latinos de America" (Latino Mentors of America) connects Hispanic professionals and high school students to guide them in their future careers and job search, as reported in HispanicBusiness.com.
Rolando Moreno, a former football trainer in the University of California, San Diego established the program in 1997 to help Hispanic students succeed in college. The article reported that quite often Hispanic high school students lack role models, and having professional in various fields helps break stereotypes and barriers to college success.
Last year, 30 high schools in Los Angeles, San Diego and...
- Written by: Liz Sanderson, Univision Insights Blog
Like a masterful tightrope walker, Hispanic mothers are always concerned with balance, reports Univision Insights Blog. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage.
According to the MDPA Magazine, one of the elements of their culture that they most want to retain — whether they’re immigrants or U.S. born—is their food and recipes. We know that this passion for food is developed at an early age and heavily influenced by their mothers. Because of that, cooking tends to play much more than a functional...
- Written by: Portada
Many marketers have the assumption that Spanish-dominant and even bilingual Hispanics are not online or at least not as much as English-dominant Hispanics or the general U.S. population. Portada reports that a study published by Ipsos MediaCT indicates this is not the case. In fact, if anything, Spanish-dominant Hispanics are more digitally engaged than their English-dominant and general market counterparts.
These are the most outstanding results of the study:
- Digital Hispanics across the language spectrum are in fact a digitally dynamic population who, much like their non-Hispanic counterparts, live in a multi-tasking, multi-screen, multi-content...
- Author: National Association of Hispanic Real Estate Professionals
Much has been written about the culture shift that is under way in our nation as the Hispanic population rises to become a dominant force in American life. As a major driver of the national birth rate, household formation and the U.S. workforce, Latinos are emerging as a consumer powerhouse that is reshaping the market. According to the report “The State of Hispanic Homeownership 2011,” In the housing sector, which is in its sixth year of an epic foreclosure crisis, the story of Hispanic impact began with record homeownership growth from 2000-2006 that was upstaged by disproportionate losses in the foreclosure crisis. Today the untold story is the collective forces that...