The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for Spanish-dominant Hispanics.”
According to Captura Group, research to illustrate why both English and Spanish is imperative for reaching online Hispanics. The research can be divided into two buckets:
In What Language Do Hispanics Consume Internet Content?
Most of the recent research indicates that a large number of Hispanics consume Internet content in both English and Spanish.
- Posted By: Myriam Grajales-Hall
- Written by: University of Missouri
A new University of Missouri study, as reported in the Hispanic PR Blog, shows that Mexican-American students who identify and practice speaking their native language have higher grades than those who are put in English-only environments in their schools.
Mexican-American students who spoke in their native languages had higher grade point averages.
“A real educational disparity exists because Mexican-Americans, along with other Latinos, are now the...