- Author: BusinessWire.com
New research on US Hispanics from GfK's KnowledgePanel Latino documents a shift away from traditional Hispanic culture towards Biculturalism. More and more US Hispanics are describing themselves as bilingual, and they are adopting some US behaviors and attitudes – even while still holding on to key Hispanic values.
“it is important that Hispanic/Latino children learn about the Hispanic culture”
Patterns from previous waves of immigrants to the US suggested that today's generations of US Hispanics would acculturate quickly. The research shows no increase, however, in the...
- Author: The Pew Research Center
The language of news media consumption is changing for Hispanics: a growing share of Latino adults are consuming news in English from television, print, radio and internet outlets, and a declining share are doing so in Spanish, according to the report, "A Growing Share of Latinos Get Their News in English” from the Pew Research Center.
In 2012, 82 percent of Hispanic adults said they got at least some...
- Posted By: Myriam Grajales-Hall
- Written by: Lee Vann - Captura group
The release of the 2010 Census has re-ignited the debate about which language is best for reaching US Hispanics. With US born Hispanics now outnumbering foreign-born Hispanics, the voices of proponents of using English are growing louder. Vann’s advice is to figure out the language preference of your target audience and use that language, be it English or Spanish.
When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. Using common sense and some quantitative data from comScore, Vann came up with
- Author: Myriam Grajales-Hall
By 2050, 10 percent of the world population will speak Spanish and the United States will be the biggest Spanish-speaking country, the general secretary of the Association of Spanish Language Academies, as reported by the news agency EFE.
Cuban writer and academician Humberto López Morales noted that the current situation of Hispanics in the United States is the result of a confluence of historical processes headed by Mexico at the beginning of the 20th century, followed by Puerto Rico, Cuba, the Dominican Republic and, more recently, Venezuela and Argentina.
- Author: Myriam Grajales-Hall
Spanish continues to make its presence felt on the web. According to Spain's Fundación Telefónica and its project "The Economic Value of Spanish: A Multinational Company", Spanish remains in third position on the world wide web, behind English and Chinese which account for 50 percent of all users, with around 136 million users. This represents 33 percent of the Spanish-speaking population and 8 percent of internet users in the world.
Despite the gap between Spanish and the two most frequently used languages on the internet, the Spanish-speaking community has increased considerably in the last three years: according to Google, there are 681 million pages in Spanish, a figure which is only outstripped by English, with 9,890...