- Author: Penny Leff
A guide for specialty crop promotion and education at California district and county fairs
Almost everyone in California enjoys our county and district fairs, but most people attending California fairs don't know much about local farmers or the crops that are grown in their own region. Many fairs and members of California agricultural communities are trying new ways to connect local farmers with fair attendees.
Specialty crops – fruits, vegetables, nuts, herbs, flowers, honey, and the products created from them – are a big deal in California. California farmers feed their local communities, provide about half of the fruits and vegetables eaten in the United States, and export their crops and products around the world. Fairs attract thousands of visitors from urban, suburban and even rural communities who have never met a farmer or visited a farm and often do not know what is growing in fields and orchards surrounding their communities. California fairs offer opportunities for the agricultural community to connect with these visitors.
In 2013 and 2014, the California Department of Food and Agriculture's Division of Fairs and Expositions collaborated with the University of California Small Farm Program to organize 20' by 40' interactive, fun and educational exhibits at four different California District Fairs to teach about local farms, crops and farmers' markets and promote fresh fruits, vegetables, nuts, herbs, flowers and honey to fair-goers.
Project staff created a guide to specialty crop education and promotion at county fairs, based on the experience of the many farmers, educators, fair officials and community groups participating in that project. The guide is funded by a California Department of Food and Agriculture Specialty Crop Block Grant, as part of the "Mobile Agriculture Education Exhibit" Project.
The 22 page guide is available here as a downloadable pdf file: