- Author: Cynthia Kintigh
This week's tip is actually an announcement.
We have a team from Communication Services working on what we've been calling "The Toolkit." Based on the Strategic Vision Document (SVD), this Toolkit will contain key concepts and visual identifiers to begin strategic communications support for ANR and for building a cohesive brand identity that embraces both the strength of the UC parent brand and the strength of our sub-brands.
You saw a preview of our work a couple of weeks ago when your Portal changed. And you'll see a gradual rollout of other key elements as the project progresses.
We're excited about the project - and excited to be able to be offering you some of the tools you've been requesting.
What's going to be in the Toolkit? The elements are still evolving - but in the short term we're working on headers that can be used in Web communications, simple templates for a few common printed documents (like flyers and annual reports), a library of images pulled from the SVD supplemented by new images, a library of pull-quotes from clients and stakeholders, and Web-ready content pulled from the SVD written for the general public and for stakeholders.
You'll see previews in some key Web sites as we progress.
In the long term, you'll see the new elements incorporated into Site Builder 3, a shared content feed, a how-to guide - we've got lots of ideas!Once we're up and running, one of the key questions that we'll be helping you with is "How do I make this work with what I have?" So we'll be looking for volunteers from programs that have strong brand identification that we can work with one-on-one to develop a complimentary new look. If you want one.
The goal is to make it easy to use. It's all voluntary. It's all good. No logo police.
Watch for big things!