- Author: Pamela Kan-Rice
On Nov. 28, ANR will again participate in #GivingTuesday, a global day of giving, powered by our social networks. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season. For ANR, Giving Tuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers and statewide programs. As a result of the ongoing effects of the drought, recent wildfires and persistent pockets of poverty, California's needs in the coming year will be great, and year-end giving is an opportunity for donors to assist.
“UC Cooperative Extension professionals have a deep passion for their work and a dedication to the communities they serve. While most deliver their research and programs quietly every day, it is especially incredible to witness their response to disaster; for example, recent wildfires saw local UCCE offices responding immediately with vital information for coping with the fires, care for livestock and pets, as well as service in food banks and other volunteer needs,” said VP Glenda Humiston.
UC Cooperative Extension staff and 4-H members helped rescue livestock in Sonoma County as people evacuated. The UC Master Gardener Program connected volunteers throughout the state who wanted to provide relief to the 17 UC Master Gardener volunteers who lost their homes in Solano County.
“UC Master Gardener volunteers are true to their generous nature and have offered tremendous support to fellow volunteers who have lost homes in the fires. With compassionate hearts, they have offered lodging, supplies and words of support,” said Missy Gable, UC Master Gardener Program director. “In the future, we will look to replant what was lost and find healing in the care and establishment of new landscapes and wild spaces.”
“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.
For UC ANR stakeholders, Giving Tuesday presents an opportunity to support the many programs and services that strengthen California communities each day and more importantly, during times of crisis. Last year, over $64,000 was raised on Giving Tuesday to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.
“Last year, the 4-H Foundation recorded a 430 percent increase in donations over the previous fiscal year, raising over $30,000 in one day from 37 counties!” said Mary Ciricillo, director of annual giving for UC ANR. This was due in large part to a match challenge from an anonymous donor.
“This year, I'm excited to share that we will have two match challenge funds. One supporting the California 4-H Foundation and one for all UC ANR.” said Ciricillo.
A website is being created with links to all of ANR's programs, Research and Extension Centers and UCCE offices: ucanr.edu/givingtuesday. It invites donors to designate programs or locations to which they wish to donate.
As of Nov. 1, the website will contain a toolkit for county offices and programs to participate. It will include:
- A customizable letter to send to stakeholders
- Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
- Sample tweets and social media posts
- Sample thank you note
The UC Master Gardener Giving Tuesday website is at http://mg.ucanr.edu/givingtuesday.
The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday. Last year, 4-H programs in 17 California counties participated.
Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year.
This year Development Services has set a goal of collecting a total of $60,000 for 4-H and UC ANR from 300 or more donors on Giving Tuesday. Last year UC ANR and 4-H received 224 gifts.
“The #GivingTuesday campaign is a fun way for people in all ANR programs to supplement their funding with private donations,” said Andrea Ambrose, acting director, UC ANR Development Services.