- Author: Pamela Kan-Rice
Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a tremendous success.
“We surpassed our goal of $60,000, raising $85,168,” said Mary Maffly Ciricillo, director of Annual Giving and Individual Gifts. “This is close to a 24 percent increase over last year's Giving Tuesday total of $68,322.”
As an added incentive to potential donors, ANR received over $37,000 in donations toward match challenge funds supporting all of UC ANR programs.
The California 4-H Foundation alone brought in over $32,000. Compared to 2016, there was a 250 percent increase in giving to UC ANR programs – including Master Gardeners, Master Food Preservers, IPM, the REC System, and county offices – totaling over $15,000.
The number of gifts received also rose, from 224 gifts in 2016 to 318 gifts this year. “We even received a gift designated to urban horticulture!” Ciricillo said.
In addition to raising money, the #GivingTuesday social media campaign helped raise the visibility of ANR programs. The Master Gardener Program team made a video of the unselfies posted on social media by their supporters: https://www.youtube.com/watch?v=xI_tVcNhBcQ.
“We appreciate everyone's cooperation in this fundraising effort and hope we can continue to build on our success for the next #GivingTuesday,” Ciricillo said. “These private funds will help us expand UC ANR's reach.”
Below is a list of funds donors selected to receive Giving Tuesday their gifts:
|
ANR - Master Gardener Annual Giving Fund |
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Alameda County Master Gardener Endowment Fund |
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Elkus Ranch Fund |
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San Mateo - 4-H Program - Various Donors |
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Statewide Master Gardener Endowment Fund |
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Sacramento County UCCE - Master Gardener Fund |
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Los Angeles County UCCE Fund |
|
Orange County UCCE Fund |
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El Dorado County UCCE - Rangeland Fund |
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San Mateo/San Francisco UCCE - Master Gardener Fund |
|
ANR - Giving Tuesday Match Fund |
|
San Mateo County UCCE - MG Greenhouse |
|
KREC - Kearney REC - Fund |
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SFREC - Sierra Foothill Research and Extension Center Fund |
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Sonoma County UCCE - Citizen Science Projects |
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"urban horticulture" |
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Los Angeles County UCCE - Master Gardeners |
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LREC - Lindove Field Station |
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El Dorado County UCCE - Master Gardeners - Various Dnrs |
|
San Mateo/SF UCCE - Master Food Preserver |
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Fresno County UCCE |
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4-H Undesignated |
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"REC System" |
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Riverside County UCCE - Master Gardeners |
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Sutter-Yuba Counties UCCE - Master Gardeners |
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Merced County UCCE - Master Gardener Fund |
|
UC California Naturalist Program |
|
Ventura County UCCE - Master Gardener Fund |
|
HREC - Hopland REC - Fund |
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"Marin Master Gardeners Opportunity Fund" |
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IPM - Program Fund |
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4-H Foundation UC Donor Funds |
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DREC - Desert REC FARM SMART Fund |
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Merced County Agriculture Extension and Research Endowment |
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Alameda County UCCE - Master Gardeners |
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UCCE Master Gardeners of Orange County |
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Orange County UCCE - Master Food Preserver Fund |
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Kern - 4-H Program - Various Donors |
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Colusa County UCCE - Master Gardener Program |
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Central Sierra - UCCE |
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Ventura County UCCE Fund |
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"Ventura County Master Gardeners" |
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San Joaquin County UCCE - Master Gardener Fund |
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ANR - California Naturalist Scholarship Fund |
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Statewide Program - Nutrition, Family and Consumer Sciences Program |
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ANR Informatics and GIS Fund |
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Nutrition Policy Institute General Fund |
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Plumas County UCCE - Project Learning Tree |
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ANR - Master Food Preservers Fund |
|
California Institute for Water Resources |
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San Mateo County UCCE Fund |
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Santa Barbara County 4-H - Various Donors |
|
Contra Costa County UCCE Fund |
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