- Author: Cynthia Kintigh
The new ANR Visual Identity system uses a set of recommended fonts and feedback from some users prompted this post.
But first, some breaking news about the Toolkit - related to this post:
The PowerPoint templates for both the posters and the slide presentations contained a major glitch in the font formatting settings that was driving many users to distraction. We've remedied the problem and uploaded new templates to the Toolkit. So if you are using templates downloaded before yesterday, you'll be happier if you download new templates from the site.
Now that that's out of the way, and speaking of fonts . . .
In the Toolkit site you'll find this information:
"The official font families associated with the Visual Identity system are Minion Pro (serif) and Cronos Pro (sans serif). Acceptable substitutes are Times New Roman (serif) in place of Minion Pro and Verdana (sans serif) in place of Cronos Pro."
Now some of you are scratching your heads about this business of serif and sans serif. For those of us graphic geeks who find this sort of thing interesting - these two characteristics of fonts have a background in typographic history.
And people get worked up about fonts, really they do.Serifs are the non-structural lines and curves on the tops and bottoms of letters. A font that sports these features, like Times New Roman, is called a serif font. Fonts like Ariel, without these marks, are called sans-serif fonts.
Now that you've got that under your belt, you can easily see (Or can you? This image is pretty blurry), that Minion Pro and Times New Roman are sporting serifs, while Cronos Pro and Verdana are not.
And here they are in use in the Visual Identity:
In Web design, a common practice is to use a serif font for headlines, and a sans-serif font for text.