- Author: Lisa M. Rawleigh
Among some of the findings:
Traditional Hispanic/Spanish and American Foods
- More than 8 out of 10 adult Hispanic Millennials enjoy eating traditional Hispanic/Spanish food.
- A slightly smaller majority – 7 out of 10 – enjoy eating traditional American food.
- Close to half (48%) buy more Hispanic/Spanish foods and products than American.
Cooking and Food Preparation
Compared with non-Hispanic Millennials, Hispanic Millennials like cooking more and have more of a tendency to use fresh ingredients. Foreign-born and US-born Hispanics enjoy cooking, though US-born Hispanics are developing more of a taste for ready-to-eat foods.
- Hispanics are slightly more likely than non-Hispanics to really enjoy cooking.
- Compared with non-Hispanics, Hispanics are more likely to look for the freshest ingredients when they cook.
- Hispanics are more likely than non-Hispanics to look for organic or natural foods when shopping.
- Hispanics are far less likely than non-Hispanics to say simple, easy-to-prepare foods are their favorites (41% Hispanic, 52% non-Hispanic).
- Overall, Hispanics are less likely than non-Hispanics to eat prepared foods. Hispanics are much less likely to eat store-made, pre-cooked meals (20% Hispanic, 29% non-Hispanic).
- Hispanics are also less likely than non-Hispanics to say they don’t have time to prepare and eat healthy meals (26% Hispanic, 32% non-Hispanic).
- Overall, Hispanics 18-29 are more likely to report an interest in nutrition and dieting. Hispanics 25-29 are more likely than 18-24s to focus on nutrition and health, while the 18-24 segment has a slightly higher tendency to diet to lose weight. Foreign-born Hispanics are generally more likely than US-born to report making choices based on health and dieting -- but when it comes to purchase behavior they are as likely or more to buy full-fat dairy products, pre-sweetened cereals, and non-diet cola.
- Hispanics 18-29 are more likely than non-Hispanics to say that nutritional value is the most important factor in what foods they eat.
- Hispanics 25-29 are more likely than 18-24s to say they're trying to eat healthier foods these days.
Hispanics are far more likely than non-Hispanics to purchase full-fat yogurt and smoothies. For pre-sweetened cold cereals, Hispanics also lead non-Hispanics, though US-born are more likely to purchase these.
Source: Insight Tr3s, Hispanic Millennials: How They Feel About Traditional Foods and Cooking, based on Experian Simmons, Winter 2012 NHCS Adult Survey 12-month, September 5, 2012.