- Author: Jeannette E. Warnert
Many shoppers believe they can buy cheaper produce at supermarkets than at local farmers markets. A new UC Cooperative Extension study dispels that common misperception.
In Placer and Nevada counties, UCCE received a CDFA Specialty Block Grant to encourage consumers to eat more fruits and vegetables and support the local agricultural industry by buying the produce from them. The project led to the creation of the “Eat Local Placer Nevada” campaign.
“Buying locally grown products supports local farmers and ranchers and it keeps land in agriculture,” said Cindy Fake, UCCE farm advisor in Placer and Nevada counties. “Simply put, it's the right thing...