- Author: Media Post by Parker Morse
Right now, U.S. Hispanics have a whopping $1.7 trillion in purchasing power, which is larger than the GDP of Canada, Russia, Spain, or Australia. As such, they account for a huge market that brands are still struggling to effectively tap into.
Here's some information that will prove useful for any brand looking to reach them.
Hispanics account for the majority of population growth in the United States
Almost one-fifth of the current population is Hispanic, and this proportion is set to increase over the next few years. In fact, the growth of the Hispanic population has been the main reason for the nation's population growth since 2000, and Hispanics are currently the second-fastest growing...
- Author: Mark Hugo Lopez and Ana Gonzalez-Barrera, pewresearch.orgi
With more than 37 million speakers, Spanish is by far the most spoken non-English language in the U.S. today among people ages 5 and older. It is also one of the fastest-growing, with the number of speakers up 233% since 1980, when there were 11 million Spanish speakers. (The number of Vietnamese speakers grew faster, up 599% over the same period).
As Spanish use has grown, driven primarily by Hispanic immigration and population growth, it has become a part of many aspects of life in the U.S. For example, Spanish is
- Author: Craig Witt, Media post Columnist
Many businesses are already aware of the need to market to the growing Hispanic population in the U.S. in their preferred language. But what is that preferred language? Is it Spanish, English, or a fusion of the two, also known as Spanglish?
This is a very important question that each business must answer in order to reach the highly sought-after B2B market. The answer is more complicated than you think.
Nuanced Expectations for B2B Customers
Because Hispanic millennials in the U.S. use both English and Spanish, marketers often recommend using Spanglish to reach them. However, this marketing is often targeted to retail consumers, not business buyers, and B2B communication is vastly...
- Author: Mark Hugo Lopez, Jens Manuel Krogstad
U.S. Latinos say it's important for future generations of Hispanics to speak Spanish, and the vast majority speak the language to their children. However, the share of Latino parents who ensure the language lives on with their children declines as their immigrant connections become more distant, according to a new Pew Research Center analysis.
Overall, 85% of Latino parents say they speak Spanish to their children, according to the Center's 2015 National Survey of Latinos. Among immigrant parents, nearly all (97%) say they do this. But the share drops to 71% among U.S.-born second-generation Latino parents (those with at least one immigrant...
- Author: Huffingtonpost by Tanisha Love Ramirez and Zeba
The word “Latinx” (pronounced “La-teen-ex”) has been used more and more lately. And, yet, while many people are using the term and identifying as Latinx, there are still others who may look at the word with skepticism and confusion.
In recent months, HuffPost Latino Voices has incorporated usage of Latinx into some of our articles to reflect this change, to which some readers have responded by saying:
“You misspelled ‘Latino.'”
“Latinx isn't a word.”
“I keep seeing Latinx... what does it mean?”
No, it's not a typo. Yes, Latinx is, in fact, a word ― one many people...