The assimilation of Hispanics into American culture is having an interesting side effect. It's widening the gap between generations, emphasizing the growing differences between the young and old, in a demographic where they often live in the same household.
Younger Hispanics have very different media preferences than their grandparents and even their parents. They have their own unique language preference. And they're much more educated.
This has over time shaped a unique demographic group that advertisers should be courting quite differently than the older one.
A new report from Nielsen takes an in-depth look at the Hispanic demographic, in which these growing differences emerge.
It's a fascinating...
- Author: Lisa M. Rawleigh
Energy efficiency in cities is more than an environmental issue for low-income Latinos and other urban minorities: it could help stretched family budgets.
When it comes to those with the least means to pay for daily and monthly necessities, a lack of energy efficiency in America's major cities presents a disproportionate economic burden on low-income urban communities, as a recent report found.
The report, published by the American Council for an Energy-Efficient Economy (ACEEE) and the Energy Efficiency for All (EEFA) coalition, found in a review of 48 major U.S. metropolitan areas that the economic burden of energy costs on low-income households can be up to three...
California's population will continue to grow over the next 45 years, but very slowly, a new projectionby the state's demographers reveals, with Latinos and Asian-Americans providing virtually all growth and the white population shrinking dramatically.
The Department of Finance's demographic unit projects that the state's population, 37.3 million in the 2010 census and nearly 39 million now, will top 51 million by 2060, 38 percent higher than the census number.
That would continue the state's relatively slow growth of the past two decades, under 1 percent a year.
The demographers project that the state's Latino population will grow...
- Author: http://www.pewresearch.org
A milestone is expected to be reached this fall when minorities outnumber whites among the nation's public school students for the first time, U.S. Department of Education projections show. This is due largely to fast growth in the number of Hispanic and Asian school-age children born in the U.S., according to a Pew Research Center analysis of Census Bureau data.
A steady demographic change over the years has resulted in a decline in the number of whites in classrooms even as the total number of public school students has increased. In 1997, the U.S. had 46.1 million public school students, of which 63.4% were white. While whites will still outnumber any single racial or...
- Author: The Wall Street Journal
The University of California has admitted more Hispanics than whites for the first time, reflecting demographic shifts in the country's largest state. The state university system also admitted more students from other states and abroad, who pay higher tuition, a national trend at state universities.
Latinos account for 28.8% of the 61,120 Californians admitted for this fall's freshman class at the UC system's nine undergraduate campuses, up from 27.6% last year and topping the 26.8% share of whites, preliminary data show.
Both trail the 36.2% share for Asians, the largest freshman group for the past few years. Blacks represented 4.2% of those admitted, the same as in 2013.
Hispanics represent California's largest...