- Author: By Jens Manuel Krogstad and Ana Gonzalez-Barrera
About six-in-ten U.S. adult Hispanics (62%) speak English or are bilingual, according to an analysis of the Pew Research Center's 2013 National Survey of Latinos. Hispanics in the United States break down into three groups when it comes to their use of language: 36% are bilingual, 25% mainly use English and 38% mainly use Spanish. Among those who speak English, 59% are bilingual.
Latino adults who are the children of immigrant parents are most likely to be bilingual. Among this group, 50% are bilingual, according to our 2013 survey. As of 2012, Latinos with immigrant parents (defined as those born outside the U.S. or those born...
- Author: Frontiers in Psychology by Eleonora Rossi, Michele Diaz, Judith F. Kroll, & Paola E. Dussias
New research shows late bilinguals are sensitive to unique aspects of second language
RIVERSIDE, Calif. (www.ucr.edu) – Imagine coming across a sentence in English that reads like this: “Mary apple eats her delicious.” For most native-English speakers, the sentence would likely strike you as odd because it doesn't seem to be structured in an order that immediately gets the message across.
It has always been thought that, when adults learn a second language, they face this problem because the grammar of other languages doesn't necessarily match their native language. But, a new study reveals that adults are...
Bilinguals use and learn language in ways that change their minds and brains, which has consequences -- many positive, according to Judith F. Kroll, a Penn State cognitive scientist.
"Recent studies reveal the remarkable ways in which bilingualism changes the brain networks that enable skilled cognition, support fluent language performance and facilitate new learning," said Kroll, Distinguished Professor, psychology, linguistics and women's studies.
Researchers have shown that the brain structures and networks of bilinguals are different from those of monolinguals. Among other things, the changes help bilinguals to speak in the intended language -- not to mistakenly speak in the "wrong" language.
- Author: TheAtlantic.com by Maura Ewing
Researchers often struggle with language barriers and low response rates among these voters.
It is not easy to accurately poll any population, but Latinos in the U.S. appear to pose specific challenges. “There is an art and a science to polling in Latino communities,” says Lourdes Torres, the director of special projects at Univision. There seem to be three major obstacles to effectively polling this fast-growing voting population (66,000 Latinos becoming eligible to vote every month).
First, there's language.
The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for Spanish-dominant Hispanics.”
According to Captura Group, research to illustrate why both English and Spanish is imperative for reaching online Hispanics. The research can be divided into two buckets:
In What Language Do Hispanics Consume Internet Content?
Most of the recent research indicates that a large number of Hispanics consume Internet content in both English and Spanish.