Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a tremendous success.
“We surpassed our goal of $60,000, raising $85,168,” said Mary Maffly Ciricillo, director of Annual Giving and Individual Gifts. “This is close to a 24 percent increase over last year's Giving Tuesday total of $68,322.”
As an added incentive to potential donors, ANR received over $37,000 in donations toward match challenge funds supporting all of UC ANR programs.
The California 4-H Foundation alone brought in over $32,000. Compared to 2016, there was a 250 percent increase in giving to UC ANR programs – including Master Gardeners, Master Food Preservers, IPM, the REC System, and county offices – totaling over $15,000.
The number of gifts received also rose, from 224 gifts in 2016 to 318 gifts this year. “We even received a gift designated to urban horticulture!” Ciricillo said.
In addition to raising money, the #GivingTuesday social media campaign helped raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.
The UC Master Gardener Program team made a video of the unselfies posted on social media by their supporters: https://www.youtube.com/watch?v=xI_tVcNhBcQ.
“We appreciate everyone's cooperation in this fundraising effort and hope we can continue to build on our success for the next #GivingTuesday,” Ciricillo said. “These private funds will help us expand UC ANR's reach.”
Below is a list of funds that donors selected to receive their Giving Tuesday gifts:
- 4-H Foundation UC Donor Funds
- 4-H Undesignated
- Alameda County Master Gardener Fund (Endow)
- Alameda County UCCE - Master Gardeners
- ANR - California Naturalist Scholarship Fund
- ANR - Giving Tuesday Match Fund
- ANR - Master Food Preservers Fund
- ANR - Master Gardener Annual Giving Fund
- ANR Informatics and GIS Fund
- California Institute for Water Resources
- Central Sierra - UCCE
- Colusa County UCCE - Master Gardener Program
- Contra Costa County UCCE Fund
- Desert Research and Extension Center FARM SMART Fund
- El Dorado County UCCE - Master Gardeners
- El Dorado County UCCE - Rangeland Fund
- Elkus Ranch Fund
- Fresno County UCCE
- Hopland REC Fund
- Integrated Pest Management Program Fund
- Kern County - 4-H Program
- Kearney Research and Extension Center Fund
- Los Angeles County UCCE - Master Gardeners
- Los Angeles County UCCE Fund
- Lindcove Research and Extension Center
- Marin Master Gardeners Opportunity Fund
- Merced County Agriculture Extension and Research Endowment
- Merced County UCCE - Master Gardener Fund
- Nutrition Policy Institute General Fund
- Orange County UCCE - Master Food Preserver Fund
- Orange County UCCE Fund
- Plumas County UCCE - Project Learning Tree
- Research and Extension Center System
- Riverside County UCCE - Master Gardeners
- Sacramento County UCCE - Master Gardener Fund
- San Joaquin County UCCE - Master Gardener Fund
- San Mateo County - 4-H Program
- San Mateo County UCCE - Master Gardener Greenhouse
- San Mateo County UCCE Fund
- San Mateo/San Francisco UCCE - Master Gardener Fund
- San Mateo/SF UCCE - Master Food Preserver
- Santa Barbara County 4-H
- Sierra Foothill Research and Extension Center Fund
- Sonoma County UCCE - Citizen Science Projects
- Statewide Master Gardener Endowment Fund
- Statewide Program - Nutrition, Family and Consumer Sciences Program
- Sutter-Yuba Counties UCCE - Master Gardeners
- UC California Naturalist Program
- UCCE Master Gardeners of Orange County
- Urban Horticulture
- Ventura County Master Gardeners
- Ventura County UCCE - Master Gardener Fund
- Ventura County UCCE Fund