Public Values: Telling 4-H's story
Help shape the 4-H Public Values. Complete the survey now.
We need your input to help to craft 4-H Youth Development Program's Public Values. Click this link to take the survey.
Planning Meeting - August 14, 2013
Developing the Public Values of the 4-H Youth Development Program
What Are Public Values?
What are Public Values?
Public values are "the value of a program to those who do not directly benefit from the program." ~ Laura Kalambokidis, University of Minnesota Extension
A program's public values are expressions about how the program benefits the broader public tangibly, but indirectly, through its impact on the participants in the program.
For instance, the broader community—that is, the city, county, state, or country—might be affected in a positive and measurable way by youth participation in a program. Thus, the public values of a program may be the benefits to the community that result from positive outcomes that youth gain from participating in the program.
Private vs. Public Values
A private value is a "personal value derived directly from an Extension educational opportunity."
~ Nancy Franz, ISUEO
The private values of a program are those outcomes that the program has for its participants. For instance, for California 4-H, the private (or internal) values are positive youth development, thriving, healthy living, and science literacy. These private values may lead to value to the public by:
- Decreasing public health and mental health care costs
- Increase work force participation
- Decreasing costs of incarceration, and associated costs to the public
- and more
Why is it important to tell our story to the public?
Telling our story shows the world why the program is important and beneficial not only to our youth, but to the world. When the public knows why our program is important, they are more likely to help sustain our program.
Why is it crucial to tell our story to the public now?
As part of our public campaign, we need to share our story with the public. Our current participants and their families understand the immediate and long-term benefit of participating in 4-H. However, it is important for stories and information about how participating in 4-H benefits youth and the broader community to be told to external audiences in a way they understand to increase enrollment and secure funding.
Public resources for programs such as ours are becoming more limited. Private resources for our programs are increasingly competitive. Therefore, it is critical that potential private and public funders understand how and why programs such as ours will be beneficial to them in the long run.