Ethnic and Gender Data
Ethnic and Gender breakdowns: Enter the number of contacts for each ethnic and gender category, as appropriate for the clientele group type. Racial/ethnic categorization must conform with definitions established by the Office of Management and Budget (OMB) as follows:
- Black, not of Hispanic Origin. A person having origins in any of the black racial groups of Africa.
- Hispanic. A person of Mexican, Puerto Rican, Cuban, Central or South American, or other Spanish culture or origin, regardless of race.
- Asian or Pacific Islander. A person having origins in any of the original peoples of the Far East, Southeast Asia, the Indian subcontinent, or the Pacific Islands. This area includes, for example, China, Japan, Korea, the Philippine Islands, and Samoa.
- American Indian or Alaskan Native. A person having origins in any of the original peoples of North America, and who maintains cultural identification through tribal affiliation or community recognition.
- White, not of Hispanic Origin. A person having origins in any of the original peoples of Europe, North Africa, or the Middle East.
When reporting the contacts for an audience attending your program-event where not every audience member has self-identified their ethnicity on the sign-in sheet, you must use your best judgment about the ethnic make up the audience. For example, suppose 20 people attend your program event and seven people declined to identify their ethnicity on the sign-in sheet. Of the other 13 people who did, 8 identified themselves as White, 2 as Black and 3 as Hispanic. Using your best judgment, you recall that 4 Blacks, 3 Hispanics, 1 Asian were actually in attendance (with the rest (12) being White)(for a total of 20 people). Therefore, taking your sign-in sheet numbers, of the 8 Whites who self-identified, you would add 4 more to make the 12 Whites that you recalled were in attendance, similarly, you would adjust the other ethnicities' numbers to conform with your best judgment. You, then, would enter into CASA that 12 Whites, 4 Blacks, 3 Hispanics, and 1 Asian (for a total of 20 people) attended your event.
You may count telephone conferences with clientele who are known to you in situations where substantive educational content is exchanged. E-mail to a specific individual may be counted as a personal letter. Phone calls to known individuals that have educational content may also be counted as personal contacts. "Hits" on a Web page may not be counted as contacts, but may be reported in the narrative by either an advisor or by the county director.
In a situation where a person indicates on an enrollment, mailing list sign-up or event sign-in sheet that s/he is of mixed ethnicity, you should enter one contact for each ethnic category indicated. In the above example, for instance, suppose one of the Whites who self-identified on the sign-in sheet indicated on the sign-in sheet that they were part Asian, part White. You would then enter into CASA that 12 Whites, 3 Hispanics, and 2 Asians (for a total of 21 people) attended your event.
The three types of clientele groups have different requirements for ethnic/gender breakdown as follows:
- Individual requires both ethnic and gender data.
- Family requires ethnic data only (a family does not have a specific gender).
- Organization requires a total number only, without ethnic or gender breakdowns. This number should be the number of contacts with the defined organizations, NOT contacts with the individuals in those organizations.
When both categories are applicable, the ethnic total must equal the gender total. If they do not, when you click on the Update Contacts button, you will get an error message, "All totals must be equal."
The Total line at the bottom of the window keeps a running total of all of the entries you've made to date for the selected clientele group.
Affirmative Action Office Policy Note: You should record a CONTACT for each meeting with a person that has educational content. Include all individuals who attend meetings or programs, even if they are not part of your defined clientele group. For example, people from other counties or who are not commercial growers may attend a meeting, and should be counted in the total attendance. DO NOT COUNT NEWSLETTER RECIPIENTS OR THOSE WHO RECEIVE INFORMATION VIA MASS MEDIA.