Urban Agriculture
University of California
Urban Agriculture

UC ANR Urban Ag San Diego Area Workshop: Marketing & Business Management for Urban Farmers

Date: April 19, 2018

Time: 9:00 AM - 4:00 PM

Contact: Mary Redlin, mvredlin@ucanr.edu

Sponsor: Urban Agriculture

Location: Youth Farmworks at St Luke’s Episcopal Church, 3725 30th Street, San Diego, CA 92104

Event Details

Are you an urban farmer evaluating potential marketing venues and methods? A gardener who is thinking of selling some of your produce? A non-profit organization involved in producing food for your community? This special one-day workshop on Thursday, April 19, 2018 from 9 am to 4 pm, will help position you for success. Participants will:

  • Begin planning a marketing strategy that meets your mission, vision and economic goals.
  • Learn the benefits and challenges of a variety of direct marketing channels, including farm stands, farmers’ market sales, selling to restaurants, CSAs and others.  
  • Explore some basic elements of bookkeeping, cash flow and planning for profitability.
  • Learn about important labor and employment laws for urban farmers
  • Meet and learn from experienced local urban farmers about their sales and marketing plans and methods, and from a local farmers’ market manager about what it takes to sell successfully at a farmers’ market.
  • Tour a local urban farm.

The cost is $20, which includes a resource packet, refreshments, and lunch. Pre-registration is required

Register now at http://ucanr.edu/sdurbanag2018  

This is the third in a series of four San Diego County workshops that will be held on 3/23, 4/5, 4/19, and 4/26, covering additional urban agriculture topics.


Webmaster Email: vtborel@ucanr.edu