Please participate in survey on what motivates adoption of new farming practices

Dear Colleagues,

Our research can have impact only if someone applies the knowledge learned from the results to make a change. Our colleagues at UC Berkeley are trying to ascertain what motivates California farmers and ranchers to implement farming practices that improve soil health as well as what deters them.

I urge UCCE advisors and specialists and field staff who work with farmers and ranchers to take a few moments to fill out the survey being conducted by Alastair Iles, associate professor of environmental policy and societal change in the Department of Environmental Science, Policy & Management, and postdoctoral fellow Joanna Ory.

The attached document summarizes their project and more information introduces the survey at https://berkeley.qualtrics.com/jfe/form/SV_9AJ6Jq8d9tfg9Jb.

The results may help enhance the way we extend knowledge to our clientele. Thank you for participating in this important research project.

Glenda Humiston
Vice President

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This announcement is also posted and archived on the ANR Update pages.

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