UC ANR, CropMobster TV partner to share inspiring stories of ag innovation and food system

Using a mobile phone and selfie stick, CropMobster’s Nicky Bobby interviews Sacramento high school students about their start-up: Sangre del Dragón Hot Sauce company.

Most consumers' first encounter with their food is in a grocery store or on a plate served in a restaurant, and they give little thought to how the food got there.

As a sponsor of CropMobster TV Season 2, UC Agriculture and Natural Resources is pleased to help introduce some of the Californians who toil behind the scenes to provide consumers the delicious and nutritious food we eat.

Nicky Bobby chats with farmers, people at nonprofit organizations that work to reduce food waste and hunger, scientists, land managers who steward our natural resources and business owners.

Scott Oneto, director of UCCE in the Central Sierra, talks about his family's farm with Nicky Bobby for an upcoming episode of CropMobster TV.

“Everybody's into food, but all too often people don't make the connection between food and agriculture,” said Vice President Glenda Humiston. “When you talk about agriculture, people think of two jobs – farmer and farmworker. There are thousands of jobs in the agricultural ecosystem.

“UC ANR is happy to support CropMobster in telling the stories of the men and women who supply us with safe and abundant food, the challenges that they face and the efforts being made to make the food system even better.”

CropMobster TV is a nonprofit storytelling and video project by CropMobster in collaboration with Food Tank and many other individual and organizational supporters to highlight the crucial work of everyday heroes working to feed their communities.

Jonathan Bravo, left, says this urban garden in Sonoma County is cultivating a cultural salad by introducing people from different countries.

 “Sponsorship and support from UC ANR, which does agricultural research and outreach in every California county, is helping us connect with communities throughout the state,” said Papadopoulos, CropMobster CEO. “We are also grateful for Food Tank and so many other individuals and organizations who are pitching in.”

“This is such a unique, energetic and needed effort to engage our populace on food and agriculture issues,” said Danielle Nierenberg, Food Tank president. “We are thrilled to partner with CropMobster and UC ANR and hope to see the CropMobster vision grow and spread!”

CropMobster TV episodes are posted on:

-       CropMobster's Youtube Channel

-       CropMobster's Facebook Page

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