Agriculture and Natural Resources
University of California
Agriculture and Natural Resources

UC Making a Difference

UC Initiatives

UC ANR has identified five initiatives that represent the best opportunities for ANR’s considerable infrastructure and talent to seek new resources and new ways of partnering within and outside UC to find solutions for California.

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Latest Curated News

Fragile
This would be the latest, curated story prepared for the front page. Older stories would drop below, remaining accessible. A "news and events" navigation item would contain the entire archive.

The new UCANR website should focus on key elements of good user experience:

  • a simple, easy to use navigation
  • a focus on getting good information to the user
  • a curated, consciously created environment

The site should also meet organizational objectives, such as providing links to additional resources and information. The user experience and organizational objectives can be reconciled by a restructuring of the content.

Simplicity for the user

Simplicity does not mean want or poverty... it only means that the decor should belong intimately to the design proper, and that anything foreign to it should be taken away.
-Paul Jacques Grillo (Form, Function and Design)

The new UCANR website should have a unified focus and goal. The primary goal should be meeting the needs of the mainstream user. The secondary goal should be providing an organizational resource repository. This should be reflected in a navigation that is concise and targeted at the mainstream user.

Focus on the mainstream

Regarding the negative feedback from Apple fans on the release of the first iPod:

Apple's expert customers wanted a flying car. Apple's mainstream customers just wanted an MP3 player that worked.
-Giles Colborne (Simple and Usable - Web, Mobile and Interactive Design)

When applying this idea to UCANR's website, we strip away internally focused needs and design for getting the user routed to the information they seek. We do this by always keeping the mainstream user in mind while creating the structure for the site, and by only allowing curated content onto the pages.

Curated content

No aspect of the user’s experience with your product [should happen] without your conscious, explicit intent.
-Jesse James Garrett (The Elements of User Experience)

Content that is curated is more likely to provide a strategic, mission-based focus, and it can provide a more consistent, user-friendly delivery.

Happy Eating
Happy Eating
Rather than a list of blog posts about disparate topics, the new UCANR website might feature curated news posts with common themes. Rather than a single impact that occurred in one location, use that single impact as part of a larger story about the issue.

Curating the content will highlight impacts while providing a broader view of our mission and bring much needed consistency to the presentation of information. New content should be added in a timely fashion but not for the sake of simply adding something. New content must always be thoughtful and important, as it inevitably becomes part of a greater resource that tells the ANR story.

More recent news

Older story

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Older story

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Older story

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Webmaster Email: djkrause@ucanr.edu