Farm Business Planning: Mission and Vision

Your farm's mission and vision statements help guide your business.  They help you communicate with customers and suppliers; they help guide your decisions about marketing strategies and enterprises.

A mission statement is a set of guiding principles, including your values, that describe why and how you farm.

A vision statement describes what your farm or ranch, and the community in which it exists, will look like in the future.

• Mission and Vision
  
• Farm and Ranch Strategic Planning
• Creating Your Mission Statement (from the Northeast Beginning Farmers Project)