U.S. Hispanics rank high in mobile, social media
A new report from Nielsen finds U.S. Hispanic consumers to be highly engaged in their usage of smartphones, online video, and social networking. The study indicates Hispanics are more likely to watch video online on their mobile, and outperform other ethnic groups when it comes to mobile downloads of music and photos.
Nielsen finds that Hispanics are heavy phone users, sending and receiving some 941 SMS text messages per month – more than any other ethnic group. And they make 13 calls per day on their mobiles, which is 40 percent more than the average U.S. consumer.
Hispanic video viewers are 68 percent more likely than non-Hispanic White viewers to watch video on the Internet, and 20 percent more likely to watch video on their smart phone.
U.S. Hispanic consumers are also increasing its presence in social networking services and blogs. They are also more likely to have a personal blog than the average consumer.
Additionally, Hispanics are more likely to post links, articles, and videos (21 percent), and more likely to have one or more social networking profiles.
Although Hispanics are less likely to have Internet access at home than the average U.S. consumer (62 percent vs. 76 percent), home broadband use is up by 14 percent, which is higher than the 6 percent growth rate of the general market.