Despite Dixie Fire, Plumas-Sierra youth look for bids on livestock

Aug 12, 2021

Due to the Dixie Fire, the traditional Plumas County Fair was canceled; however, volunteers are working hard to make the Plumas-Sierra Junior Livestock Show happen. 4-H and FFA youth will show their prize-winning livestock this weekend at the Sierraville Roping Grounds. The showing of animals is scheduled to take place on Aug. 13 and 14 with the Junior Livestock Auction on Sunday, Aug. 15.  

“We really hope junior livestock supporters in the region and beyond will raise their hands often this year to support the youth livestock producers of Plumas and Sierra counties,” said Megan Neer, Plumas-Sierra Junior Livestock Auction chairman.

“The kids have overcome the challenges of COVID and now face another year of canceled county fair due to the Dixie Fire,” Neer said. “Many of our youth have been directly impacted by the fire evacuations and some even have lost homes to the catastrophic fire. We are really looking to the community and beyond to support our youth during this difficult time.”   

Profiles of participating youth can be viewed on the Plumas-Sierra Junior Livestock Auction Facebook page by clicking on “Photos." Interested buyers can participate in the livestock sale on Sunday, Aug. 15, and help reward the young people for their hard work in raising steers, lambs, swine, goats, rabbits, turkeys and other animals.   

On the Plumas-Sierra Junior Livestock Auction website there is an option to donate to the Dixie Fire Relief Fund. There will be opportunities on sale day to support the 4-H members who were affected by the fire. In addition, there is an option for add-ons to support a child separate from buying an animal – for both 4-H and FFA members – that are in the sale.

“We would like to thank volunteers and sponsors for coming together on such short notice to host the livestock show event for my fellow 4-H and FFA exhibitors as well as myself,” said Kristin Roberti, Sierra Valley 4-H president, who has a steer entered in the event. “I will be joining over 100 other youth exhibiting livestock at the event this year, including a number of friends who have been impacted by the ongoing Dixie Fire and the Beckwourth Fire last month.”  

UPDATE Aug. 24, 2021: The auction raised over $500,000. 

"It was an amazing day, and life changing for many youth that were impacted the hardest by the Dixie Fire," said Tracy Schohr, UC Cooperative Extension livestock and natural resources advisor in Plumas and Sierra counties. 

"Also, the day before the auction I worked with the Plumas-Sierra Cattlemen to host an impromptu dinner and auction to support ranchers impacted by the Dixie Fire - over $30,000 was raised that will go to ranchers who lost feed, hay, fences and many who have incurred tremendous costs the past month while the fire has burned around them," Schohr said.  

"The weekend activities were a true reminder of the support for agriculture, support for youth in agriculture, value of community and the true power of social media." 

For more information about the auction, visit or contact Jane Roberti, advertising coordinator, at (530) 249-4036 or (530) 993-4097.  

By Pamela Kan-Rice
Author - Assistant Director, News and Information Outreach