'We are UC ANR' public awareness campaign launched
UC Agriculture and Natural Resources has launched a public awareness campaign titled "We are UC ANR." The campaign was designed to help those who have struggled to wrap their arms around all that UC ANR does. It features two new website products: A three-minute video that explains UC ANR's origins and current activities and an interactive map that shows the locations of ANR programs across the state.
The communications team is asking everyone - UC ANR staff and academics, farmers, 4-H members, volunteers, agency representatives and all other stakeholders - to share their ANR stories through social networks, with the hashtag #WeAreUCANR. To make this easy, the team developed a toolkit that includes sample posts and tweets, images, short video trailers and messaging.
The people of UC ANR are problem-solvers, catalysts, collaborators, educators and stewards of the land. ANR is a bridge between the people of California and trusted, science-based answers to everyday questions. Please help us bring UC ANR alive to current and future stakeholders.