Mexican TV magazine covers Lindcove event

Dec 13, 2009

Because of anticipated inclement weather, the producers of the TV program California Country canceled their visit to the UC Lindcove Research and Extension Center's annual citrus tasting on Friday, which this year featured the dedication of two new facilities and the celebration of the facility's 50th anniversary.

After a bitter cold week and a night of heavy rain, the weather on Friday turned mild and dry for the well-attended and notable occasion. And even though the California television magazine wasn't present, the festivities were covered by a TV crew that traveled all the way from Sinaloa, Mexico.

Reporter Juan Francisco Sotomayor Valdéz and a photographer from Televisoras Grupo Pacífico gathered information, photos and footage for a 12-minute segment that will be broadcast on a television program that is offered on Sundays at 3:30 p.m Pacific Time. The segment on Lindcove, Sotomayor said, can be viewed on the Internet only while it is broadcast live, probably on Sunday, Dec. 27.

Turning the tables on the visiting reporter, I dusted off my Spanish to ask him a few questions on video about the team's willingness to travel more than 1,000 miles to a citrus research station in the United States. In his response, Sotomayor said they were visiting Lindcove because they understand that UC scientists are leaders in conducting citrus research.

The TV show has also had the opportunity to cover citrus research facilities in Valencia, Spain, and in Brazil. Sotomayor said the program's viewers would be interested in experiences UC researchers have had with the more than 200 varieties of citrus offered to growers in the United States. See the video below:

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By Jeannette E. Warnert
Author - Communications Specialist