"It's a victory for consumers. The impact is going to be incredible," said Pat Crawford, director of research at UC ANR's Nutrition Policy Institute. "It's something in the nutrition field we've waited for years and years: to educate the public on how absolutely critical added sugar is and about the risk of heart disease, diabetes, obesity and dental caries."
The nutrition label changes were unveiled last week by First Lady Michelle Obama. The new label has bigger and bolder calorie information. It shows the amount of "total sugar" and below that, it shows "added sugars." The article gave an example of vanilla yogurt. On the current nutrition facts label, a consumer can see how much sugar it contains, but doesn't know how much of the sugar is from natural lactose in the milk and how much added.
Crawford noticed how hard it is to figure out when a friend asked how much added sugar was in Raisin Bran.
"I poured out a cup of cereal. I counted the raisins," Crawford said. She subtracted the amount of natural sugar in the raisins from total sugar listed on the nutrition facts label to determine the amount of added sugar.