UC ANR pushes play for #GivingTuesday

Nov 25, 2020
Man with UCANR Cap


While COVID-19 has put the world on pause, UC Agriculture and Natural Resources continues to bring the power of UC research in agriculture, natural resources, nutrition, and youth development to local communities to improve the lives of all Californians.

On Tuesday, Dec. 1, UC ANR will be participating in #GivingTuesday, a global day of giving that harnesses the collective power of individuals to celebrate generosity worldwide. #GivingTuesday is held annually on the Tuesday after Thanksgiving, after Black Friday and Cyber Monday. 

With the #PushPlayCA theme, UC ANR is counting on the public to help it push past the obstacles of 2020 to serve Californians. Recently UC Cooperative Extension has been helping residents prepare their homes to withstand wildfire, giving virtual gardening lessons to people who want to grow their own food, and helping small family farmers find new markets for their produce after their restaurant contracts were canceled due to COVID-19.

“Gifts to UC ANR help ensure we can continue to provide essential resources and trusted information to the people of California in times of crisis and beyond,” said Glenda Humiston, UC vice president for agriculture and natural resources. “Your investment supports research, education and services in your community and in all 58 counties in California. We can't do it without your help!”

Donors may designate the UC ANR programs or locations to which they wish to donate. The website ucanr.edu/givingtuesday contains links to all UC ANR programs, research and extension centers and UCCE offices.

UC ANR anticipates an exciting campaign thanks in part to generous donors, volunteers, staff and board members who have given a total of $40,000 in matching funds—a tremendous incentive to donors across the state who want to double the impact of their gifts.

Gifts made online starting at 12:01 a.m. on Dec. 1 are eligible to be matched until the matching funds are depleted. “That means stay up late on Nov. 30 to double the value of your gift,” said Emily Delk, UC ANR director of annual giving.

To give gifts and support UC ANR programs and research for a healthier California, visit ucanr.edu/givingtuesday on Dec. 1. 

To learn more about what UC ANR is doing in your community, visit https://ucanr.edu and follow @ucanr on social media.

By Pamela Kan-Rice
Author - Assistant Director, News and Information Outreach