- Author: Cynthia Kintigh
This multi-level brand approach is not unprecedented. A good example is how UC Berkeley handles their brand package. There's a high-level brand for the campus and other sub-brands, like the script Cal and iterations of the Golden Bear. Each has a place in the brand family. This is especially applicable for well-recognized, even well-loved brands with a lot of brand equity—like the script Cal, the vintage bear, or even 4-H, UCCE, Master Gardener and others in our own brand package.
- Author: Pamela Kan-Rice
Wrapping up a remarkable 37-year career with UC ANR, Richard B. Standiford IV, UC Cooperative Extension forest management specialist at UC Berkeley, will retire June 30.
In addition to being a highly regarded forestry expert, Standiford served as UC ANR's associate vice president from 2005 to 2009, and provided stability for the division as acting vice president during the 11-month transition from Reg Gomes stepping down to retire until Daniel Dooley succeeded him as vice president in 2008.
“There are a select few individuals who both excel at research, teaching, service and outreach and can lead and motivate others to try to do the same. Rick belongs to this rarest subspecies of academic,” said Keith Gilless, dean of the College of Natural Resources at UC Berkeley, who has worked with Standiford for 35 years.
In 1980, after working two years as a research and extension forester at Purdue University, Standiford joined UC Cooperative Extension at UC Berkeley. The New Jersey native developed a research and extension program focused on sound management of California's forests, rangelands and other natural resources.
Standiford “personifies all that is best about Cooperative Extension,” said Maggi Kelly, director of the UC ANR Statewide Informatics and Geographic Information Systems Program, professor and Cooperative Extension specialist in the Department of Environmental Sciences, Policy & Management at UC Berkeley.
His legacy in Cooperative Extension continued to grow as associate vice president of ANR, says Peggy Mauk, former director for Central Coast and South Region.
“Rick empowered people, empowered regional directors and county directors to implement programs for the betterment of California,” Mauk said. “Rick had the ability to bridge the gap between administrative concepts and regional (county) implementation. He wanted to know how higher level decisions would impact ANR's county-based personnel and programs and then adjust for those impacts. Above all, Rick valued people and positions, and supported the ANR mission.”
He also has provided leadership for county Cooperative Extension advisors developing programs in forestry and conservation of oak woodlands.
“Rick has a tremendous ability to pull people together,” said Yana Valachovic, UCCE director and forest advisor for Humboldt and Del Norte counties, noting his leadership in getting people to work together to contain sudden oak death disease. “It takes passion, vision and an ability to communicate effectively.”
While tackling the emerging forest disease, Standiford also devoted time to mentoring young scientists.
“Early in 2000, Rick bounced into my office with the news that he had found emergency funds to study the disease, and had assembled a team of pathologists, ecologists, arborists, homeowners and forest managers to attack the problem,” said Kelly, a remote-sensing expert. “Rick asked if I would be able to use the money to fly to Marin County and develop critical baseline maps of the nascent disease. I was, and I did, and that generosity and foresight launched my applied research and extension program at Berkeley.”
“The disease was subsequently named Sudden Oak Death, and in 2015 ANR was been given a nationwide award in extension for its timely, quality, impactful multidisciplinary approach to the disease,” Kelly said, “and it all started with Rick.”
Standiford said working with people was the part of his career he enjoyed most. He recalled driving with UCCE colleagues to Mariposa County to deliver a workshop on managing oaks.
“The sun was setting, it's pretty dark, pretty desolate and we're wondering, ‘Is anybody going to be at the workshop?'” Standiford said. “At the grange hall in Catheys Valley, there's a ton of pickup trucks and cars. Inside, everybody is excited that the university has shown up to help figure out how to manage their trees. That's what my job has been about. It was always a lot of fun.”
An early adopter of technology, Standiford has used webinars to teach oak woodland management from a distance. While acknowledging the convenience of virtual meetings, he said, “I hope we don't lose sight of the value of personal contact.”
From 1985 to 1987, Standiford served as ANR program director for natural resources, leading efforts in forestry, wood products, wildlife and range management.
From 1988 to 1999, Standiford led collaboration among UC, the California Department of Forestry and Fire Protection, and the California Department of Fish and Game for the ANR statewide Integrated Hardwood Range Management Program, which was established in 1986 by the California Legislature to address poor oak regeneration and ongoing woodland losses. The program continued for 23 years until its budget was cut in 2009.
At UC Berkeley, he coordinated all Cooperative Extension activities in the Department of Forestry and Resource Management from 1989 to 1993, served as associate dean for forestry and director of the Center for Forestry from 1998 to 2002 in the College of Natural Resources, and oversaw the College's capital projects program, space planning and research infrastructure as associate dean for forestry and capital projects from 2002 to 2004.
In retirement, Standiford plans to teach at the UC forestry camp and remain active with the Society of American Foresters. He also plans to travel with his wife, Judy, and spend time coaching and camping with his five grandchildren
“I have been blessed with the most wonderful job in the world,” Standiford said. “The best part was the honor of working with such wonderful people on campus, in the counties, and the wide group of landowners and managers who taught me so much.”
- Author: Jeannette E. Warnert
A 36-year career in science led UC Cooperative Extension Integrated Pest Management advisor Pete Goodell to a gratifying conclusion. He found that technical pest management skills are critical, but it's the people skills he has developed over time that were key to bringing about change.
Goodell retires June 30 from what he described as a fulfilling and challenging career that he entered by pure happenstance. His role as a researcher, leader and teacher turned out to be the perfect profession for someone with his interests, skills and passion.
Unable to find a job in forestry after completing an ecology degree at California State University, San Francisco, Goodell answered an ad he saw on a UC Berkeley bulletin board seeking staff to collect insect samples in a hot Los Baños cotton field.
“It wasn't what I wanted, but it got me outdoors and it was very satisfying,” Goodell said. “I was able to use a lot of what I learned in field biology at San Francisco State.”
The job opened the door into the world of agricultural entomology, a scientific field that impacts the most basic of human endeavors, food production. Captivated by the opportunity to make a difference, Goodell continued his education at UC Riverside, where he studied nematology, entomology and plant pathology, earning masters' and doctorate degrees. Just as his education wound down in the early 1980s, there were rumblings in the California State Legislature about the implementation of new regulations aimed at reducing pesticide use.
Jim Farrar, director of the Statewide UC IPM Program, attributed a large part the program's success to Goodell's contributions.
“Pete delivered innovative IPM programs ranging from technical pest sampling strategies to the social science of how people learn and adopt new pest management techniques,” Farrar said.
In the early days, the program focused on producing IPM manuals for the crops that were the highest pesticide users. Teams were established to research, collect and deliver best practices for alfalfa, grapes, walnuts, almonds, rice, cotton, tomatoes and citrus pest management.
“In the UC IPM program we worked together across disciplines, so we got a lot done,” Goodell said.
Today a library of integrated pest management books, leaflets, training resources, websites and blogs deliver UC's best information on managing pests using safe and effective techniques and strategies that protect people and the environment.
The list of Goodell's accomplishments and awards is long. To name just a few, his efforts have been recognized with two Distinguished Service Awards from UC Agriculture and Natural Resources, a Lifetime Achievement Award from the Association of Applied IPM Ecologists, and even being named by US News and World Report as one of the “Ten Most Indispensable Americans.”
One of the concepts that has defined his career is regional integrated pest management, which pushes the management of pests beyond the boundaries of individual farms.
“When you have a mobile insect, one farmer's decisions can impact the entire community,” Goodell said. “Working together, you can mitigate that problem.”
Goodell worked closely with farmers in the Tulare Lake basin to implement a regional IPM management system. Goodell brought together 10 growers, each managing several hundred thousand acres of farmland, to collaborate on the Lygus bug problem in cotton.
“Lygus bugs build up in safflower. When the safflower is harvested, all the bugs move into cotton and you have to spray pesticides,” Goodell said.
Safflower is an important part of the crop rotation system, so Goodell got the farmers together to decide on a management scheme.
“One acre of safflower can infest 10 acres of cotton. If you spray the safflower, you reduce the area sprayed by a factor of 10,” he said. “The growers all agreed to spray safflower on the same day, before the Lygus bugs get their wings and lay eggs. This reduced pesticide use considerably.”
The coordination was a complex process. “I was privileged to work with such a motivated and engaged community of farmers,” Goodell said.
The same kind of regional management was proposed for a group of growers near Firebaugh, but Goodell found it nearly impossible.
“In the Firebaugh area, numerous farmers with small fields and tremendous diversity of crops was an insurmountable challenge,” Goodell said. “But in the Tulare Lake basin, we showed that regional IPM can work. This is a model that can be used for other insect and disease problems in the future, such as Asian citrus psyllid and glassy winged sharpshooter.”
Goodell has applied for emeritus status to continue his work in collaborative entomology during retirement. He and his colleagues plan to bring together a diverse group of Californians to enhance understanding of pests, pesticides, and integrated pest management.
“We'll have farmers, pest control advisers, farmworkers, day care operators and managers of open areas like golf courses and public parks all in the same room,” Goodell said. “We want to understand where we need our research to be going, and how to bridge the gap between those who think all pesticides are bad and those who believe pesticides are critical to their businesses.”
In retirement, Goodell will also pursue his passion for the Great Outdoors. He plans to hike the John Muir Trail one segment at a time, and visit the National Parks in the western United States in style, by staying at historical lodges.
Getting reservations won't be a problem. “We have a very open calendar,” Goodell said.
The University will implement a merit-based salary increase program for policy-covered (nonrepresented) staff employees for the 2017-18 fiscal year. For ANR staff employees, the salary increase program will be effective July 1, 2017, for monthly paid employees and June 18, 2017, for biweekly paid employees.
Continuing the 2016-17 program, staff salary increases again will be related to the annual staff performance appraisal process. This is part of the ongoing UC-wide effort to move toward consistent delivery of pay programs that reward individuals for their performance and contribution.
Academic appointees can expect to receive information about this year's academic salary program in the coming weeks.
General questions about staff performance appraisals and the staff salary program can be directed to John Fox, Human Resources executive director, at jsafox@ucanr.edu.
UC ANR has new online orientation guide
UC ANR has a new online orientation guide for new employees. It begins with a welcome video from VP Glenda Humiston and continues to a table of contents where new employees will find topics such as the ANR Mission and Vision, ANR Core Messages, History of ANR, ANR programs and unit overview videos, as well as personal responsibility, employee resources, and more. UC ANR continues to explore ways to orient our new employees beyond the annual New Employee Administrative and Programmatic Orientations.
UC Learning Center upgrade
Between July 7 and 14, the UC Learning Center website (lms.ucdavis.edu) will be down for an upgrade. Therefore, plan your compliance and other training with that schedule in mind. As new information is available from UCOP, we will send out a reminder announcement.
ANR employees still have access to Lynda.com. Therefore, disregard any messages you may have received stating that our subscription is over. If you have not already created a personal account, please go the ANR Portal and under “My Links” click on Lynda.com Learning. This month's learning module recommendations are “Delivering Employee Feedback” with Todd Dewett and “The Benefits of Project management” with Richard Harrington. Check them out!
MSAP provides people managers new awareness
During the four-day program, Jordan and Macias participated in simulated UC management scenarios, received behavioral feedback from assessors, attended a career development workshop, and connected with UC systemwide colleagues. Before they arrived, they participated in pre-assessment components and will be involved post-program activities to continue their professional development.
Macias remarked, “MSAP was an insightful experience. I have become more confident in my strengths and more self-aware of my development areas. I look forward to using the skills and information I learned, in my continued professional growth.”
Become an assessor and help ANR serve this UC systemwide initiative for upward mobility. Academics can add the assessor service to their merit and promotion package. For information on how to become an assessor, contact Jodi Azulai at jlazulai@ucanr.edu.
The next MSAP will be held Oct. 9-12, 2017. See the next article to apply.
CALL FOR ANR APPLICANTS: Management Skills Assessment Program (MSAP)
If you or your people managers are ready for a leap in professional development, we encourage applying for the Management Skills Assessment Program (MSAP).
This program assesses the management skills of high-potential, early-career supervisors and managers for future leadership opportunities at the University of California. We strongly recommend discussing the program with supervisors and managers who exhibit potential for management development.
Applications are due July 10, 2017.
Eligibility requirements include:
- Full-time career status with a current, satisfactory (or better) performance evaluation
- Career Tracks job classification as a supervisor or manager
Participants will be selected based on an evaluation of the applicant's (1) career goals in management, (2) level of skills essential for performing management functions, and (3) demonstrated career path and/or strong commitment to management skill development.
ANR Learning & Development pays the $1,095 program fee plus transportation and other related travel costs.
What to expect:
- A demanding program with assessees in activities from 8 a.m. until 8 p.m.
- No time to check email or attend to work responsibilities.
- Eat with other assessees and share small condos.
Application instructions and further information about the program are at http://msap.ucr.edu. Choose UC ANR (not UC Davis) in the application.
A UC ANR committee will review all applications and make the final selection.Completed applications must be submitted online at http://msap.ucr.edu by Monday, July 10, 2017 (Remember the website will shut down between July 7 and 14 for upgrade). As supervisor, you will also have a required portion in the submission for application consideration and commit to participate in the required post-program activities.
For more information, contact Jodi Azulai, ANR Learning and Development coordinator, at jlazulai@ucanr.edu.
ANR Learning and Development
To position ANR as the premiere source of knowledge and science for agricultural and natural resources issues, it is vital that our people keep their knowledge and skills at peak performance. The ANR Learning and Development website offers an array of opportunities for employee learning and professional development that can help serve that goal. I strongly encourage employees to take full advantage of these resources as well as other opportunities to enhance their personal and professional growth. – Glenda Humiston, Vice President