Your Campaign-In-A-Box toolkit is available to begin promotions for Big Dig Day, ANR's statewide giving day, on June 4.
- Save-the-date flyers for each program
- Peer-to-peer templates: Want to invite your friends/family/colleagues to support you and donate to your campaign, but don't know how to ask? Use a template to send a personal email or social media post!
- Press release template: Send to your local media outlets for additional promotion
Happy McGivins is our Big Dig Day mascot. You will find a "Flat Happy" cut out in the toolkit. Take Flat Happy with you to your garden, workplace, virtual club meetings, etc. and snap a selfie! Then post it on social media with a message that says, "I dig (INSERT PROGRAM NAME) because...(FILL IN THE BLANK!") #BigDigDay #GiveBack
Master Gardener: "Big Dig Day & Social Media: Strategies for Success"
If you have questions, contact Emily Delk, director of annual giving, at email@example.com or (916) 564-4862.
- Author: Emily Delk, Director of Annual Giving and Donor Stewardship
But it doesn't have to! UC ANR's Development Services team is here to partner with you. Whether you have a project that needs funding, need advice on a donor, or want to participate in a giving day campaign, our team is here to share best practices, provide tools and work with you to be successful.
The Development Services team wants to recognize the success of several recent partnerships — programs and individuals who see the potential impact of donor dollars in supporting UC ANR's important work.
Danielle Lee at Nutrition Policy Institute deserves a shout out for her new Research to Action newsletter format. It hits many of the highpoints that we look for because it makes supporters feel really good about the work NPI is doing, and it has a clear call to action, providing readers the opportunity to donate. It is not a solicitation, but it makes it easy for someone to take that step if they choose.
Giving Tuesday All Stars
The 2019 Giving Tuesday campaign was another opportunity to “lean in” to fundraising; we'd like to recognize just a few of the #GT All Stars:
Best 1st Time Performer: Sustainable Ag Research & Education Program
Best Use of Personal Network: Ricky Satomi, Forest Ed. & Outreach
Best Use of Campaign Materials: UC Master Gardeners of Los Angeles
Get On Board Award: Master Food Preservers, San Bernardino
Insomniac Award (most gifts after midnight): 4-H, Glenn County
Outstanding Photo: 4-H, Sacramento County
Team Spirit Award (matched her staff giving): Lynn Schmitt-McQuitty
In addition to these All Stars, we want to thank the Statewide UC Master Gardeners and 4-H teams for being “Perfect Partners” in working to promote Giving Tuesday across the state. And we recognize the President's Advisory Commission, senior leadership and the 4-H Foundation Board for being “Match Makers” and giving $40,000 in incentive funds to motivate and double donor dollars.
Yes, fundraising takes effort. But know we are here to help. We're grateful for your partnership, but the ultimate reward comes when we engage donors to support the work we do to improve the lives of all Californians.
Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a resounding success.
“We surpassed our stretch goal of $100,000,” Emily Delk, director of Annual Giving and Donor Stewardship, announced jubilantly before 5 p.m. on Giving Tuesday, as she rang a bell and the Development Services team and other ANR staff members cheered.
As of 11:59 p.m. on Nov. 27, #GivingTuesday 2018 donors had contributed $121,000 to UC ANR, including approximately $81,000 for the California 4-H Youth Development Program.
“Our team is still tallying numbers,” Delk said, “However, we are confident to report that we raised over $121,000 for the UC ANR network. This is a phenomenal response of generosity from 342 donors.”
With generous contributions from the President's Advisory Commission, staff and donors, the first $10,000 of donations to UC ANR were doubled. The 4-H Foundation had $25,000 in matching funds.
“A huge congratulations is in order for the Development Services team, all of the Statewide Program Leaders, county directors, the many, many donors and everyone else involved in making the day a success!” wrote Wendy Powers, associate vice president, in her ANR Adventures blog.
In addition to raising money, the #GivingTuesday social media campaign helps raise the visibility of ANR programs and awareness that programs such as the 4-H Youth Development Program are part of the University of California.
“Giving days are driven by social media and the rise of crowd funding is a powerful way to invite new donors to support our work,” Delk said.
The UC Master Gardener Program team made a video of the “unselfies” posted on social media by their supporters: https://youtu.be/PI-rKJikTD0.
Via video, VP Glenda Humiston thanked donors for supporting UC ANR: https://youtu.be/x3Z1LFhx5pc
The staff engagement in the campaign was bigger and better than ever before thanks in part to fun incentives. As a token of appreciation, members of Development Services delivered balloons to donors in the ANR building in Davis.
As an added incentive, UC IPM Director Jim Farrar committed to eating a pest if at least 20 people made a donation of $10 or more to UC IPM. On Wednesday, Nov. 28, all UC IPM donors were invited to participate in the special pest-eating event in the UC ANR building, where Farrar talked about and consumed corn smut, a roasted grasshopper and a live meal worm.
“Giving Tuesday gives us an opportunity to talk about our research and outreach to enhance food systems and create thriving communities, as well as all the other positive things everyone in ANR is doing to make life better for Californians,” Humiston said.
Emily Delk joined the Development Services team in August as the director of Annual Giving and Donor Stewardship Programs.
She brings fundraising and event planning experience from a broad background of nonprofit organizations including the Crocker Art Museum, Sutter Health, and Fairytale Town. Earlier this year, Delk was selected as one of 10 development professionals to compete for cash and in-kind support through a public-speaking program called Fast Pitch, where she earned high praise and won top prizes.
She holds a bachelor of fine arts degree in communications from Chapman University in Orange.
Delk is based at the ANR building in Davis and can be reached at (530) 750-1346 and firstname.lastname@example.org.
Akif Eskalen, a UC Cooperative Extension specialist whose research focuses on plant pathology at UC Riverside, has accepted a new position at UC Davis. He will be filling the position of his late mentor, Doug Gubler. From now on, he will work on grapes, strawberries, caneberries, blueberries and other tree fruits.
“Akif has been instrumental in bringing new light to the understanding of such basic disease problems as citrus twig and shoot dieback, citrus botryosphaeria branch canker, citrus dry root rot and ‘Fukumoto' foamy bark (http://eskalenlab.ucr.edu/citrusdiseases.html),” wrote Ben Faber, UCCE advisor in Ventura County, in the Topics for Subtropics blog. “He has cleared up the mysteries surrounding avocado black streak, dothiorella branch canker and avocado stem and leaf blight. His studies have also covered oak diseases that are exacerbated by invasive pests (http://eskalenlab.ucr.edu/handouts/oakwoodlandsdiseasesmanagement.pdf).”
Eskalen and John Kabashima, UCCE advisor emeritus, recently received the Award of Arboricultural Research from the Western Chapter International Society of Arboriculture, recognizing their research on the polyphagous shot hole borer, a beetle that is causing severe fusarium dieback damage to avocado and landscape trees in Southern California (http://eskalenlab.ucr.edu/pshb.html).
Eskalen can be reached at 267 Hutchison Hall at UC Davis and email@example.com.
Mark Hoddle and Richard Stouthamer have been elected 2018 fellows of the Entomological Society of America, the largest organization in the world serving the professional and scientific needs of entomologists and individuals in related disciplines.
Hoddle and Stouthamer are among 10 new fellows elected by the Governing Board of the ESA, an honor that acknowledges outstanding contributions to entomology in research, teaching, extension and outreach, administration or the military.
Hoddle, a UC Cooperative Extension specialist and director of UC Riverside's Center for Invasive Species Research, is known for his work on the biological control of invasive arthropods that adversely affect agricultural, urban and wilderness areas.
Stouthamer, a UC Riverside professor of entomology, is known for his research on wolbachia, invasive species and insect-transmitted plant pathogens.
The fellows will be recognized during Entomology 2018, the Joint Annual Meeting of the Entomological Societies of America, Canada and British Columbia, Nov. 11-14, in Vancouver, British Columbia, Canada.
Merenlender elected California Academy of Sciences fellow
In a nominating letter, UC Berkeley biology professor Claire Kremen called Merenlender “an accomplished and impactful conservation biologist.”
Merenlender's work spans an array of topics, from genes to ecosystems and single species management to regional land use planning. Currently she is involved in three main research efforts:
- Land use planning to support biodiversity conservation and climate resilience in California oak woodlands
- Watershed restoration and sustainable watershed management in Mediterranean ecosystems
- Development of effective citizen science and amateur naturalist and steward training programs with lasting benefits for biodiversity conservation
According to the academy, the scientists elected as fellows have shown strong evidence of world-class impact, measured through publications, discoveries and awards. Merelender has published more than 80 papers in conservation biology, including co-writing the book “Corridor Ecology: the science and practice of linking landscapes for biodiversity conservation.” In 2016, Merenlender was recognized for her extension and outreach when she won the UC ANR Distinguished Service Award.
In its selection criteria for fellows, the academy notes that potential candidates are engaged in science communication efforts.
Merenlender is founder and director of the UC California Naturalist program. The program launched in 2012 with five partner institutions and has grown into a network of more than 37 partners. They have collectively offered more than 100 certification courses, training 1,864 naturalists who have contributed more than 100,000 volunteer hours, reaching 53,000 people.
Building on the success of the California Naturalist program, Merenlender is designing a Climate Stewards program to provide outreach, training and engagement with diverse audiences on climate change science and policy. The Climate Stewards advisory team has set the goal of launching the program in 2019.
“As an extension scientist, (Merenlender) is strongly attuned to the importance of conducting research with direct relevance to contemporary environmental challenges and to connecting research with conservation on the ground,” wrote UC Berkeley professor David Ackerly in a letter seconding Merenlender's nomination to be a Fellow of the California Academy of Sciences. – Jeannette Warnert
UC communicators bring home gold, silver and bronze
Six communicators affiliated with UC Davis and UC ANR received a total of 10 awards for excellence from the international Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences (ACE).
They brought home five gold or first-place awards: three silver or second-place awards; and two bronze or third-place awards. “That was quite a haul!” commented an ACE member on Facebook.
Diane Nelson, communication specialist with the UC Davis College of Agricultural and Environmental Sciences, won two golds. One was for promotional writing, “Weighing Pig Personality,” (https://bit.ly/2KDdYmQ), featuring animal science professor Kristina Horback's pioneering research examining the role personality plays in the welfare and sustainable production of pigs. The second gold was for web writing, “The Last Stop: When There's Nowhere Colder to Go,” (https://bit.ly/2M6iOOR), spotlighting research by animal science professor Anne Todgham, who studies how climate change affects polar species. Both of Nelson's submissions drew perfect scores from the judges.
Kathy Keatley Garvey, communication specialist with the UC Davis Department of Entomology and Nematology, won gold for best newswriting, “Why These Youngsters Want to Become Entomologists” (https://bit.ly/2sYwhye), about children of California migratory workers touring the Bohart Museum of Entomology and then staging a press conference to interview director Lynn Kimsey, UC Davis professor of entomology. Judges awarded the news story a perfect score. Garvey also received a silver in the writing-for-the-web category for her Bug Squad blog post, “Once Upon a Monarch” (https://bit.ly/2BrePU5). She writes the blog, launched in 2008, every night, Monday through Friday, on the UC ANR website.
David Slipher, director of marketing and communications for the UC Davis College of Biological Sciences, won gold for best picture story for his piece on “Pigeon Parenting” (https://bit.ly/2KCfCoN), focusing on research from the Rebecca Calisi Rodríguez lab. Calisi Rodríguez is an assistant professor in the Department of Neurobiology, Physiology and Behavior.
Steve Elliot, communication coordinator for the Western Integrated Pest Management (IPM) Center, won two silvers and a bronze: a silver for his photo essay, “America's Arctic Agriculture: Growing Crops, Managing Pests and Monitoring Invasives in Alaska” (https://bit.ly/2OS2Vtc); silver for the diversity awards video category, “Gold Spotted Oak Borer: A Threat to California's Oaks” (https://youtu.be/In2e5atd3ZY); and a bronze for the Western IPM Center's monthly newsletter, “The Western Front” (https://bit.ly/2M5mL6s). The center, a USDA-funded program, aims to promote smart, safe and sustainable pest management to protect the people, environment and economy of the American West, encompassing 17 western states and territories.
Gregory Watry, science writer for the College of Biological Sciences, won a bronze award in the “Writing for Diverse Audiences” (https://bit.ly/2M4Nq3o) in a diversity awards category. The story described undergraduate research opportunities in Calisi Rodriguez's lab.
ACE is a worldwide association of communicators, educators and information technologists, offers professional development and networking for individuals who extend knowledge about agriculture, natural resources, and life and human sciences. The awards were presented Aug. 7 at the 2018 Ag Media Summit held in Scottsdale, Ariz., where ACE members joined forces with U.S. crop and livestock news media professionals. – Kathy Keatley Garvey