- Author: Pamela Kan-Rice
Editor's note: This new monthly feature provides an opportunity to recognize UC ANR colleagues and teams. Send your shout-outs to contentpipeline@ucanr.edu.
Long honored by Yolo County supervisors
Yolo County Supervisor Angel Barajas presented Rachael Long, emeritus UC Cooperative Extension farm advisor, with a resolution recognizing the valuable research she has contributed to Yolo County farmers over her 37-year UC ANR career. Supervisors Jim Provenza, Lucas Frerichs and Oscar Villegas joined Barajas in thanking Long for her service. Susan Ellsworth, UCCE Capitol Corridor director, and UCCE advisors Morgan Doran and Margaret Lloyd attended the ceremony on Sept. 26.
Read about Long's career at https://bit.ly/3rkowlR.
Humiston receives Excellence in Leadership Award
Vice President Glenda Humiston was honored with the 2023 Experiment Station Section Excellence in Leadership Award for the Western Region. The award is presented to leaders who personify the highest level of excellence by enhancing the cause and performance of the regional associations and ESS in achieving their missions and the Land-Grant ideal.
The award, which was announced in April, was presented to Humiston on Sept. 26 at the Ag Innovation Annual Conference in Grand Rapids, Michigan.
FIRA attracts more than 2,000 participants
UC ANR Chief Innovation Officer Gabe Youtsey and the team at The VINE did a phenomenal job partnering with Western Growers and Global Organization for Agricultural Robotics (GOFAR) to organize the second annual FIRA USA. More than 2,000 people attended the three-day event in Salinas.
ANR celebrates Hispanic Heritage Month
Kudos to the Latinos and Friends Affinity Group for organizing three fantastic virtual events for Hispanic Heritage Month. Ricardo Vela, Miguel Sanchez, Arianna Nava, Doralicia Garay, Angela Johnson, Adela Contreras and Lisa Rawleigh put together these wonderful learning opportunities that are recorded and available at http://ucanr.edu/hhm2023.
Bea Nobua-Behrmann, UC Cooperative Extension urban forestry and natural resources advisor for Los Angeles County, will be on an episode of Things Green with Nick Federoff. Nobua-Behrmann will talk about shothole borers and not moving firewood to prevent the spread of the pests. Her segment on the half-hour sustainable lifestyle show with a heavy emphasis on home, garden, ag, ranching and farming is scheduled to air on Oct. 21. You can watch it at 9 a.m. on Saturday on KLCS-TV 58 or see the simulcasts on Facebook and YouTube.
- Author: Saoimanu Sope
After 13 years of telling the UC ANR story through written articles and video production, Norma De la Vega retired on June 29. De la Vega joined UC ANR's News and Information Outreach in Spanish team in 2009 as a senior writer.
NOS fulfilled UC ANR's vision of developing educational and informational programs in Spanish to serve the Latino community. For more than 40 years, NOS has been producing information formatted for radio, television, and online audiences, and De la Vega has played an instrumental role in helping NOS expand its reach and diversify its creative approach to storytelling.
When she started, most of her writing focused on nutrition, highlighting groups like the Expanded Food and Nutrition Education Program and the Nutrition Policy Institute. “Norma's contributions were spot on,” said NOS Program Manager Ricardo Vela. “Her impact has been bringing the importance of nutrition into the stories that we bring to the community.”
De la Vega earned a bachelor's degree in science communications from Universidad Nacional Autónoma de México in her hometown of Mexico City. “Learning how to produce videos when I went to school was very different than now,” said De la Vega. “We didn't have the kind of cameras we do today.”
Following college, De la Vega worked as a television reporter in Tijuana before moving to San Diego County where she started focusing on writing. Prior to UC ANR, De La Vega worked as a writer for the Enlace Union-Tribune's Spanish newspaper in San Diego for nearly a decade.
Before it became NOS' primary medium for storytelling, De la Vega helped lead the team's video production effort despite her limited experience. “We weren't experts, but we realized the importance of video production to get our information out. It was a team effort,” she said.
In 2010, De la Vega wrote a story and produced a video on the importance of planning for old age. In many cases, adult children had to manage their parent's care without guidance, and most caregivers of the elderly spoke Spanish as their first language and needed more resources to do a better job.
De la Vega's story relied on research conducted by Patti Wooten Swanson, UCCE nutrition, family and consumer science advisor in San Diego. Not only was Swanson honored at the 2013 Galaxy Awards for her contribution to the story, but De la Vega, a member of the NOS team at the time, won first place at the Western Region Television/Video Communications Award Ceremony despite the lack of a Spanish language category.
In 2016, De la Vega produced a video of the first bilingual 4-H club, the result of a partnership with the Community Settlement Association in Riverside County. “A lot of good things were happening at that time and are happening now because ANR is evolving with more bilingual experts on different topics,” De la Vega said.
Although she started as a senior writer, De La Vega evolved and became a broadcast communications specialist. Her success in the role allowed her to become well-connected to other communicators and community leaders. “Norma always had a contact we needed for a story that we were working on,” said Miguel Sanchez, another broadcast communications specialist on the NOS team.
Lisa Rawleigh, NOS administrative assistant, established a personal and professional relationship with De la Vega. “Norma ensured that our Spanish articles were written properly and that we did not miss any accents or typos. I can always count on her to proofread my posts on social media,” said Rawleigh.
De la Vega said that she feels “enormously satisfied” to have worked with a team of fellow pioneers. “Although we were not experts, we learned so much every day and together,” De la Vega said. “Today, there are several experts in the production of community videos, and we helped enrich the graphic archive for UC ANR's community programs. I think our contribution was to lead the way in that direction.”
Looking ahead, De la Vega will be spending her retirement traveling and exploring other countries and cultures. Since she was a girl, De la Vega enjoyed swimming and can't wait to do more of it. “I love to swim because being in the water always makes me feel young,” she said.
Finally, De la Vega will enjoy quality time with her grandchildren, teaching them Spanish and volunteering at the Spanish immersion school they attend.
To read this story in Spanish, visit https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=57440.
