- Author: Suzanne Morikawa
When creating an ad campaign, your target audience is your main consideration. You try to create a message–using words and/or images–that you feel would resonate with them. Last year, we held a Promotional Ad Contest at State Field Day, sponsored by the Public Relations and Marketing Committee of the California 4-H Management Board.
Ads that resonate with youth
The goal was for youth to create ads that would encourage other youth to join 4-H. All of the top entrants were asked to submit a PDF of their work so we could add the 4-H logo branding to each before being shared.
We didn't receive a PDF version of this ad that was submitted, but we took a photo to share with you.
Promotional ads for your use
Right-click to save the images below to use when promoting 4-H on social media (the captioned names will not show in the image). Thank you to all the youth who participated in this event.
Thinking outside of the box
Benjamin was creative in making his ad a printable flyer that had tear-away tabs so you can take the information with you. Download the PDF to print.
- Author: Kate Lyn Sutherland
Do you have a phone? Do you love to draw, paint, or capture moments with cameras or other electronic devices? More importantly, do you love 4-H?
Help promote 4-H by designing a promotional advertisement that can be used on websites, social media (Facebook, Instagram, and Twitter) and also in print.
Advertising is how a company encourages people to buy their products, services or ideas. This is your chance to convince the world to join 4-H through social media, digital artwork, or drawings by entering the first State 4-H Promotional Advertisement Contest at State Field Day.
How to Enter
For digital ads
Digital ads should have been submitted online by May 19. They will be projected from a computer for voting at State Field Day
For print ads - turn in on June 2 at State Field Day before 10:30am
Printed hand-drawn or computer aided submissions
Recommended size: 8.5" x 11" Minimum size: 8" x 10"
Please note, if you are entering a physical entry, please plan to pick it up before 4:00pm. We love all of your entries, and we wouldn't want one of them to get lost.
For computer-aided designs:
Use CMYK color
Max size: 2550 x 3300 px at 300 ppi
File format: PDF
Helpful free programs to assist you
PicsArt (also available in the App Store and Google Play for your phone!)
Voting: 11 am to 1 pm
All entries will be displayed for attendees to view at State Field Day. Attendees can also participate in voting, from 11:00 am to 1:00 pm.
The world could see your designs!
Winners will be posted on the State 4-H Facebook (@California4H), Instagram (@ca4H), and Twitter (@California4H) as well as the State 4-H website.
For more information about the contest rules and to submit your digital promotional advertisement, check out our event page. This event is planned and organized by the Management Board Marketing and Public Relations Committee.