Consumers who purchase luxury cotton textiles want more than cool, soft, absorbent fabric. Increasingly, they demand clothing made from fiber grown using ecologically sound practices and they're willing to pay for it, said speakers representing the textile industry at a UC Cooperative Extension webinar on Healthy Soils for Healthy Profits.

A recording of the three-hour Sept. 17 webinar – which features clothing manufacturers, farmers and scientists – may be viewed on YouTube at https://youtu.be/rEm8pjbbnaE.

At the beginning of the webinar, UC Cooperative Extension conservation agriculture specialist Jeff Mitchell...