- Posted By: Myriam Grajales-Hall
- Written by: Erik Sass, MediaPost
Significant proportions of Hispanic (39 percent) and African-American (30 percent) adults say they are more likely to support a cause or social issue online than offline, according to the results of a new study by Georgetown University's Center for Social Impact Communication and Ogilvy Public Relations Worldwide. That compares to 24 percent of white American adults agreeing with the same statement.
The higher rate of online engagement reflects a greater belief in social media's capacity for...