- Author: Shootonline.com by Stephen Brooks
Augmented reality. Skinny bundles. Virtual reality. Original series and films debuting on over the top (OTT) platforms. In 4k. Feature films shot on iPhones. YouTube stars.
If you pause to survey the filmmaking and distribution landscape and suddenly wonder when everything changed, you're not alone. And barring an apocalypse, technology promises more change—and at a more rapid pace, to boot.
The changes are not only technological, but they're also demographic. The Millennial cohort is more mobile, technologically savvy and culturally diverse than its predecessors (just wait: the digital-native Generation Z right behind it is even more so across the board). Multicultural Millennials—and Hispanic...
- Author: ABCNews.com
Black and Hispanic kids are disproportionately targeted by ads for sugary sodas, snacks and calorie-laden restaurant foods, researchers reported on August 11.
They say their report confirms what public health experts have suspected for years — that advertisers of junk foods find a lucrative audience among minorities.
And the researchers who wrote the report say it helps explain why black and Hispanic kids are more likely to be obese than their white peers.
The report finds that African-American children and teens see 70 percent more food-related TV advertising than white kids do. They...
- Author: HispanicAd.com
Hispanic Americans are foreshadowing the future of media in the U.S., and for advertisers and marketers seeking to tap into the increasing spending power and cultural impact of this growing audience segment, digital media is the key. Hispanic Americans spend more time online and are more receptive to advertisements in general than non-Hispanic Americans.
Research findings from Specific Media and SMG Multicultural include:
- Hispanic Americans spend more time shopping online in general. Hispanic Americans spent 83 percent more time on the Internet than non-Hispanic Americans, and they also spend nearly...
- Posted by: Myriam Grajales-Hall
- Written by: eMarketer.com
According to a report by eMarketer.com, brands that want to reach ethnic minorities online are not doing a very good job. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one.
One big reason was that respondents felt their ethnic groups were poorly represented in messaging. Some 78% of blacks, 74% of Hispanics and 72% of Asians surveyed agreed that diversity in ads is the best reflection of the real world. And nearly as...