- Author: Clickz.com
Today, consumers are increasingly using mobile devices to access content and stay connected. Leading the trend are Hispanics, who adopt digital devices at a higher rate than any other demographic group, according to Nielsen.
The Digital Consumer 2014 report reveals that American consumers own four digital devices on average today, and the average U.S. household spends 60 hours a week consuming content across devices.
Although TV consumption still represents a large share, consumers are more likely to view videos on PCs and smartphones, according to the report. Close...
- Author: RetailCustomerExperience.com
A survey by the Integer Group found that 16 percent of Hispanic shoppers are using their mobile devices to make purchases, compared to 12 percent of general market shoppers.
Additional findings on Hispanic shoppers from The Checkout:
Hispanics place greater emphasis on their personal networks, with 40 percent saying recommendations from their friends and family influence their shopping list compared to 29 percent of the general market.
Hispanic shoppers are more experiential, with 25 percent of...
- Author: Technomic
At nearly 17 percent of the total U.S. population, Hispanic consumers represent a rapidly growing customer base for foodservice operators. As Hispanic buying power climbs by 50 percent to $1.5 trillion in 2015, this group will have a larger economic impact at restaurants and other foodservice locations. Restaurant operators and suppliers that understand their unique preferences will be well-positioned to capture more business from the growing Hispanic segment.
According to Technomic’s Hispanic Foodservice Consumer Trend Report, Hispanics are looking for good taste, quality, freshness and a strong value equation when they dine out,...
- Author: Myriam Grajales-Hall
The FAM Study (Familia Americana Moderna) released by Telemundo Media explores the evolution of the Latino family and its impact on television viewing habits and family influence on purchase decisions in key categories.
The study, conducted among over 1,000 Latino adults 18+, also provides a better understanding of the multi-family and extended family phenomenon and explores the role of culture and the situational and selective preference for the use of Spanish.
Findings showed 86 percent of Latinos identified the “family” as core to their Latino identity; 81 percent said...
- Author: Myriam Grajales-Hall
A study released by WSL/Strategic Retail looks into how shoppers have changed and how retail is being transformed.
The study, How America Shops MegaTrends report, Moving On 2012, reports that Hispanic women are the most passionate and proactive shopper segment searching for the best. Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep discount retailers to save money, as compared to other female demographics.
According to the researchers, "To achieve the American Dream of...
