- Author: Clickz.com
Today, consumers are increasingly using mobile devices to access content and stay connected. Leading the trend are Hispanics, who adopt digital devices at a higher rate than any other demographic group, according to Nielsen.
The Digital Consumer 2014 report reveals that American consumers own four digital devices on average today, and the average U.S. household spends 60 hours a week consuming content across devices.
Although TV consumption still represents a large share, consumers are more likely to view videos on PCs and smartphones, according to the report. Close...
- Author: Fox News Latino
According to a Pew Report, Hispanics are the most active group on social media sites.
According to the survey, 80 percent of Hispanic adults in the U.S. use social media, that's more than whites (70 percent) and African Americans (75 percent).
The survey shows an increase from 72 percent of Hispanics in 2012 to 80 percent now, an increase of 8 percent.
The numbers show staggering growth across the general public, considering only 8 percent of U.S. adults used social media in February 2005.
Today, almost three quarters, 72 percent, of online U.S. adults use social media networking sites.
- Author: Myriam Grajales-Hall
A new report from Nielsen finds U.S. Hispanic consumers to be highly engaged in their usage of smartphones, online video, and social networking. The study indicates Hispanics are more likely to watch video online on their mobile, and outperform other ethnic groups when it comes to mobile downloads of music and photos.
Nielsen finds that Hispanics are heavy phone users, sending and receiving some 941 SMS text messages per month – more than any other ethnic group. And they make 13 calls per day on their mobiles, which is 40 percent more than...
- Written by: Portada
Many marketers have the assumption that Spanish-dominant and even bilingual Hispanics are not online or at least not as much as English-dominant Hispanics or the general U.S. population. Portada reports that a study published by Ipsos MediaCT indicates this is not the case. In fact, if anything, Spanish-dominant Hispanics are more digitally engaged than their English-dominant and general market counterparts.
These are the most outstanding results of the study:
- Digital Hispanics across the language spectrum are in fact a digitally dynamic population who, much like their non-Hispanic counterparts, live in a multi-tasking, multi-screen, multi-content...
- Author: PRWeb
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. According to a recent survey by American Pulse, The vast majority has at least one social media account; in addition, over half of Adults 18+ (54.5%) says they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities.
Hispanics are the most avid social media users among ethnic groups. Although Blacks report that they spend the most time online in a given day, self-reported time spent on social...