- Author: ScienceDaily.com
Hispanic teenagers who learn English well enough to engage in friendships and activities with members of mainstream U.S. culture are more likely to succeed in school and feel better about themselves and their futures, according to findings from "Cross-cultural Adaptation of Hispanic Youth: A Study of Communication Patterns, Functional Fitness, and Psychological Health," published online today in the National Communication Association's journal, Communication Monographs.The authors of this study found that the engagement of Hispanic youth in extracurricular activities and other English...
- Author: The Pew Research Center
The language of news media consumption is changing for Hispanics: a growing share of Latino adults are consuming news in English from television, print, radio and internet outlets, and a declining share are doing so in Spanish, according to the report, "A Growing Share of Latinos Get Their News in English” from the Pew Research Center.
In 2012, 82 percent of Hispanic adults said they got at least some...
- Posted By: Myriam Grajales-Hall
- Written by: Lee Vann - Captura group
The release of the 2010 Census has re-ignited the debate about which language is best for reaching US Hispanics. With US born Hispanics now outnumbering foreign-born Hispanics, the voices of proponents of using English are growing louder. Vann’s advice is to figure out the language preference of your target audience and use that language, be it English or Spanish.
When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. Using common sense and some quantitative data from comScore, Vann came up with