- Author: NBC News by Stephen Nuño-Pérez and Gwen Aviles
"If I were going down to the local taquería, they wouldn't know what you are saying if you used the term,” said a scholar near the Mexican border.
The gender-neutral "Latinx" is becoming the preferred term over "Latino" or "Latina" in some circles — but Hispanic-Americans are debating among themselves about whether it should be.
The question goes to the heart of Hispanic identity in America, and it sheds light on the diverse array of family histories and present-day experiences of millions of people who would have a hard time agreeing on a single word to encapsulate who...
In marketing circles there's incessant hype about being culturally relevant to the vast Hispanic market here in the U.S., which is 59 million strong. It is great to see examples of it done right.
Here are two solid examples of being truly culturally relevant that illustrate the power culture has in connecting brands to this lucrative consumer segment.
This year the San Antonio Missions, a minor league baseball team in San Antonio, Texas, was asked to “rebrand” themselves for a season-long tournament called Copa de la Diversion or the “Fun Cup.” The team landed on the name “The Flying Chanclas,” a cultural insight made famous by Hispanic comedians such as George Lopez...
- Author: UC Davis by Julia Ann Easley
Traditional Aztec dance, mariachi music and contemporary Latin dance will mark the opening of a new facility for the Center for Chicanx and Latinx Academic Student Success at the University of California, Davis, on Wednesday, Sept. 27.
The center is among new and expanding campus initiatives to support the recruitment and academic success of historically underrepresented groups — African American, Chicano/Latino and Native American — and reduce the time necessary for all students to earn their degrees.
UC Davis is also pursuing designation by the U.S. Department of Education as a
- Author: NACS
The growing U.S. Hispanic population is shaping the foodservice industry, according to Technomic research.
By 2060, Hispanics are expected to make up nearly 30% of the total U.S. population. As this demographic grows, so too will its impact on the foodservice industry. Technomic's Hispanic Foodservice Consumer Trend Report explores how this consumer group has and will continue to shape foodservice as their usage grows.
Forty-one percent of
- Author: BusinessWire.com
New research on US Hispanics from GfK's KnowledgePanel Latino documents a shift away from traditional Hispanic culture towards Biculturalism. More and more US Hispanics are describing themselves as bilingual, and they are adopting some US behaviors and attitudes – even while still holding on to key Hispanic values.
“it is important that Hispanic/Latino children learn about the Hispanic culture”
Patterns from previous waves of immigrants to the US suggested that today's generations of US Hispanics would acculturate quickly. The research shows no increase, however, in the...