- Author: BusinessWire.com
New research on US Hispanics from GfK's KnowledgePanel Latino documents a shift away from traditional Hispanic culture towards Biculturalism. More and more US Hispanics are describing themselves as bilingual, and they are adopting some US behaviors and attitudes – even while still holding on to key Hispanic values.
“it is important that Hispanic/Latino children learn about the Hispanic culture”
Patterns from previous waves of immigrants to the US suggested that today's generations of US Hispanics would acculturate quickly. The research shows no increase, however, in the...
- Author: Rice University Office of Public Affairs by Amy Hodges
Immigration to the U.S. may result in increased smoking in Latino and Asian women, according to new research from sociologists at Rice University, Duke University and the University of Southern California.
The study, “Gender, Acculturation and Smoking Behavior Among U.S. Asian and Latino Immigrants,” examines smoking prevalence and frequency among Asian and Latino U.S. immigrants. The research focuses on how gender...
- Author: LatinPost.com
Stove top-cooked rice and bowls of richly flavored soup are frequent choices for Hispanics when consuming afternoon meals, a habit that has been influencing overall consumption trends in the United States, according to National Eating Trends study.
While sandwiches reign as the choice lunchtime item for Hispanics and non-Hispanics alike (18 percent of Hispanics compared to 38 percent of non-Hispanics), as the largest meal of the day for most Latinos, the meal not only includes rice (13 percent of Hispanics compared to 1 percent of non-Hispanics) but also a diverse range of...
- Author: MediaPost.com
ABC and Univision will be launching Fusion, a new cable and satellite TV network, targeting millennial Hispanics (ages 16-30) with English-language content reflecting their status as acculturated teens and young adults born in the U.S. The millennials include many second- or third-generation children of immigrants, who move and live comfortably in the Hispanic and mainstream cultures.
According to AP, which first reported the news, Los Angeles-based Fusion will deliver a combination of news, comedy, and sports. Jorge Ramos and Maria Elena Salinas, who co-host Univision's nightly newscast, will host a news program.
This isn’t Univision's only venture aiming to reach the growing audience of...
- Posted By: Myriam Grajales-Hall
- Written by: Elizabeth Ellers, Univision
“We want to target acculturated Hispanics.” “Our general market campaign already reaches acculturated Hispanics.” “Spanish language advertising won’t be needed when Hispanics become acculturated.” According to the Univision Insight Blog, these are some of the common challenges to Spanish language media and Spanish language advertising, yet they represent a fundamental misunderstanding of the acculturation process among American Hispanics. Language use and acculturation are not synonymous, and the process of acculturation is fluid.
Acculturation – the result...