- Author: Nielsen.com
The multi-faceted Hispanic consumer is widely recognized as a cornerstone of any growth initiative for virtually all U.S. industries, and for good reason.
From the Ballot Box to the Grocery Store, Nielsen's fifth report on the Latino consumer in the annual Diverse Intelligence Series, shows that Hispanic power and influence is surging: 50% of U.S. population growth from 2010 to 2015 has come from Hispanics, and the U.S. Census expects the U.S. Latino population to more than double within the next two generations.
Almost 57 million strong, Hispanics represent almost 18% of the U.S....
- Posted By: Myriam Grajales-Hall
- Written by: Hispanic Market Facts/Research
Many U.S. Hispanics feel culturally connected to both their U.S. and Latino identities, according to the annual FOCUS: Latino report.
The study finds that, when asked to rate on a scale of 1-5 whether they identified themselves as “completely Latino” or “completely American,” 18 percent of Hispanics identify.../span>