- Posted By: Lisa M. Rawleigh
- Written by: Florida State University's Center for Hispanic Marketing Communication
Latinos are online they are more likely than other cultural groups to innovate in the digital space, says a multicultural marketing study from Florida State University's Center for Hispanic Marketing Communication.
The study found that Hispanics who prefer to answer in English are more likely to have a blog than anyone else, and very close to Asians. Perhaps even more surprising is that Latinos who prefer to answer in Spanish are more likely than anyone else to have a website of their own.
We have found this tendency over the past 5 years, and it continues. It would have been expected that over time, members of other cultural groups would catch up and even out the field. That has not been the case. What that tells us...