- Author: MediaPost.com by Erin Conrad, Columnist
You have likely read the numerous articles and studies that highlight Hispanic consumers in the United States. Particularly, analysts and media tout the incredible growth, young demographics, amplified spending power and hyperactive digital and mobile consumption of the Hispanic market – all of which make it one of the most attractive demographics for marketers. However, U.S. Hispanics are vastly underserved, and the opportunities to reach them through digital remain largely untapped.
According to a recent Google study that surveyed a select panel of senior-level marketers to see if the U.S. Hispanic audience was on their roadmap, most saw 11 to 25% of their company's growth coming from this demographic in the next three...
- Author: Latinpost by Claudia Balthazar
Latino consumers have become the most important driver of growth in the United States, in several different aspects.
Recent studies prove that spending power by the Hispanic demographic is growing faster than that of non-Latino groups.
The number of Hispanic households is growing faster than ever, making a larger consumer group. This also means that there is a higher spending power among Latinos in America that businesses will model some of their strategies toward.
Between 2012 and 2015, Latino households represented about 40 percent of the growth in spending for household equipment. In the same time period, Hispanic households accounted for 25 percent of the growth in spending for new cars and...
- Author: Latimes.com by Melissa Healy
A new way to measure how humans age suggests that Latino Americans withstand life's wear and tear better than non-Latino whites — and that they may have their Native American ancestors to thank for their longer lives.
The findings offer some insight into a long-standing demographic mystery: Despite having higher rates of inflammation and such chronic diseases as obesity and diabetes, Latinos in the United States have a longer average lifespan than do non-Latino whites.
The research also helps answer questions about why some people die young while others live to old age, and what chronic diseases have to do with aging.
To get a handle on some of these thorny...
- Author: Fox News Latino by Rebekah Sager
When companies or politicians seek to speak to Latino audiences, they head to Spanish-language television networks, Spanish-language radio or Spanish-language newspapers.
The theory has always been that the best way to tap into the fast-growing segment of the population, with its $1.3 trillion spending power and increasing political influence, was to do so in its native language.
But a new poll by Fox News Latino turns that theory on its head.
When asked in what language they prefer to get their news, 79 percent of registered Latino voters said they preferred their news in English.
“I'm not incredibly surprised. It reflects a demographic shift as second-, third- and even fourth-generation Latinos,...
Vast segments of the United States increasingly are becoming ethnically diverse, creating what William Frey, author of "Diversity Explosion: How Racial Demographics are Remaking America" terms a "cultural generation gap." But, note researchers at the Brookings Institution, that diversity is concentrated in distinct American regions, largely in areas bordering the nation's three coasts.
Most striking is the increase in Hispanic population ‑ immigrants...