- Author: nbcnews.com by Suzanne Gamboa
In the next presidential election, 32 million Hispanics will be eligible to vote, just slightly more than the 30 million voters who are black.
For the first time, Hispanics are on track to be the largest racial or ethnic group to be eligible to vote in a presidential election, according to data on the 2020 electorate released Wednesday by the Pew Research Center.
By 2020, 32 million Hispanics will be eligible to vote, just slightly more than the 30 million voters who are black. For Asians, the population is expected to be about 11 million, more than double what it was in 2000.
According to Pew, Hispanics are projected to be about 13.3 percent...
- Author: Craig Witt, Media post Columnist
Many businesses are already aware of the need to market to the growing Hispanic population in the U.S. in their preferred language. But what is that preferred language? Is it Spanish, English, or a fusion of the two, also known as Spanglish?
This is a very important question that each business must answer in order to reach the highly sought-after B2B market. The answer is more complicated than you think.
Nuanced Expectations for B2B Customers
Because Hispanic millennials in the U.S. use both English and Spanish, marketers often recommend using Spanglish to reach them. However, this marketing is often targeted to retail consumers, not business buyers, and B2B communication is vastly...
- Author: Lisa M. Rawleigh
Adult Hispanic Millennials love traditional Latin foods and are more likely than non-Hispanics to cook with fresh ingredients. They are also more likely to enjoy cooking and to use fresh ingredients than their non-Hispanic peers, this according to a report by Insight Tr3s, based on an analysis of Simmons data on traditional foods and cooking habits among adult Hispanic Millennials (ages 18 to 29).
Among some of the findings:
Traditional Hispanic/Spanish and American Foods
- More than 8 out of 10 adult Hispanic Millennials enjoy eating traditional Hispanic/Spanish...