- Author: Fox News Latino by Rebekah Sager
When companies or politicians seek to speak to Latino audiences, they head to Spanish-language television networks, Spanish-language radio or Spanish-language newspapers.
The theory has always been that the best way to tap into the fast-growing segment of the population, with its $1.3 trillion spending power and increasing political influence, was to do so in its native language.
But a new poll by Fox News Latino turns that theory on its head.
When asked in what language they prefer to get their news, 79 percent of registered Latino voters said they preferred their news in English.
“I'm not incredibly surprised. It reflects a demographic shift as second-, third- and even fourth-generation Latinos,...
- Posted By: Myriam Grajales-Hall
- Written by: Amy Ta, NPR
The U.S. Census Bureau says the Hispanic population now tops 50 million. With the growth of this demographic comes the growth of Spanish-language media. Networks like Univision and Telemundo are seeing much higher ratings than some listeners may expect.
A story aired on NPR, indicates that while traditional American newspapers are struggling, Spanish-language media is experiencing growth in circulation and competition.
The scope and influence of Hispanics are at issue during this week's 29th annual convention by the