
English proficiency among U.S. Latinos has risen over the past 14 years, an increase almost entirely due to the growing share of younger Hispanics born in the U.S., according to a new Pew Research Center analysis of Census Bureau data.
When asked about their language use and English proficiency in 2014, some 88% of Latinos ages 5 to 17 said they either speak only English at home or speak English “very well,” up from 73% who said the same in 2000.
And among Latinos ages 18 to 33, the share who speak only English at home or say they speak English “very well” increased from 59% to 76% during...

The assimilation of Hispanics into American culture is having an interesting side effect. It's widening the gap between generations, emphasizing the growing differences between the young and old, in a demographic where they often live in the same household.
Younger Hispanics have very different media preferences than their grandparents and even their parents. They have their own unique language preference. And they're much more educated.
This has over time shaped a unique demographic group that advertisers should be courting quite differently than the older one.
A new report from Nielsen takes an in-depth look at the Hispanic demographic, in which these growing differences emerge.
It's a fascinating...

A UCLA study is the first to show that Latinos age at a slower rate than other ethnic groups. The findings, published in the current issue of Genome Biology, may one day help scientists understand how to slow the aging process for everyone.
“Latinos live longer than Caucasians, despite experiencing higher rates of diabetes and other diseases. Scientists refer to this as the ‘Hispanic paradox,'” said lead author Steve Horvath, a professor of human genetics at the David Geffen...
- Author: AARP by Jean Accius

America, as we know it, is changing. There were 55 million Hispanics in the United States in 2014, accounting for 17.3 percent of the total population. This population will more than double to over 110 million and, as a group, Hispanics will account for 21 percent of the U.S population age 65 and older by 2060. These demographic changes have important implications for meeting the needs and preferences for individuals who need long-term services and supports (LTSS) — assistance with self-care and household tasks — and supporting family caregivers who provide the bulk of this care.
The

The New American Vanguard: Latinos 50+: Healthy, Wealthy and Wise, a study published by Nielsen, indicates Latinos over the age of 50 are "exerting cultural, economic and political influence on the evolving U.S. mainstream."
While Millennials are frequently identified as being masters of influence, Latinos over the age of 50 are quite persuasive. Latinos over the age of 50 represent 10 percent of their age cohort, and that's expected to grow to 24 percent by 2060. The Nielsen report published Oct. 13 explores the consumption habits of older Latinos who've redefined retirement by living and...